MAM
BharatPe ropes in Amit Jain as chief risk officer
New Delhi: BharatPe on Wednesday appointed Amit Jain as its chief risk officer. A seasoned professional in credit risk and portfolio management, Jain will work closely with BharatPe’s co-founder and CEO, Ashneer Grover and BharatePe’s group president, Suhail Sameer, said the company.
Prior to joining BharatPe, he was the chief risk officer for consumer lending at Bajaj Finance.
Jain has over 17 years of experience in portfolio and credit risk management across consumer and SME lending, in renowned banking and financial institutions. During his stint of over nine years at Bajaj Finance, he held multiple roles including managing Risk for Personal Loans, Consumer Lending, Credit Card, EMI Cards and Payments, as well as Business Head for the EMI Cards Portfolio. Prior to Bajaj Finance, he held a senior role at SBI Cards in Risk, and Credit Policy team. He has also worked with Standard Chartered Bank and GE Capital.
Commenting on the appointment, BharatPe co-founder and CEO Ashneer Grover said, “Talent at BharatPe is an amalgamation of Grade A operators with industry experience and passion to do things differently. Amit Jain joining us from Bajaj is a great validation for our lending business model and sets us up for building a high quality book at scale. I look forward to working closely with Amit to build a differentiated lending team and business with a wider set of products for our merchants.”
The new appointment is part of the company’s larger goal to strengthen its leadership team. Earlier this year, BharatPe roped in PAYBACK’s former MD and CEO, Gautam Kaushik to lead the payments business, and Amarchand Mangaldas’ former partner Sumeet Singh as general counsel and head of corporate strategy.
Talking about his new role, Jain said, “These are exciting times in the digital lending industry and I look forward to working with this incredible team at BharatPe and serving the credit needs of millions of unbanked and underserved merchants in the country. I believe, with my experience of leading risk and credit for several products in great institutions like Bajaj Finance, I would be able to make a meaningful impact at BharatPe, and therefore, in the lives of our merchants.”
MAM
Dinshaw’s launches 3x chocolate cone with ‘Dildaari’ campaign
Vinod Kambli fronts summer push built around richer final bite.
MUMBAI: The sweetest part of an ice cream may no longer be the first lick, it is now the last word. Dinshaw’s is rewriting the rules of cone indulgence with its new ‘Dildaari’ campaign, built around a simple twist: three times more solid chocolate at the tip.
At the centre of the launch is a familiar consumer truth, the final bite of a cone is often the most anticipated. Dinshaw’s is leaning into that moment, turning it into the hero by amplifying the chocolate layer at the bottom, effectively repositioning the end of the cone as the highlight of the experience.
The campaign is fronted by former Indian cricketer Vinod Kambli, whose personal journey lends an emotional undertone to the storytelling. Built around the line “Jinko life mein thoda kam mila, unke liye thoda zyada”, the narrative blends nostalgia with generosity, framing the product upgrade as more than just a feature, it is a gesture.
Timed for peak summer and the ongoing cricket season, the campaign taps into moments of heightened consumption and sentiment, where small indulgences carry outsized emotional value.
The new range features nine flavours Badam Roasted, Butterscotch, Caramel Dolce, Choco Chip, Chocolate Brownie, Chocolate Ganache, Cookies n Cream, Mississippi Dark and Mocha Black and White each designed to complement the enhanced chocolate finish.
Conceptualised by Womb, the campaign pivots away from functional messaging to a more human insight: that sometimes, the smallest additions can make the biggest difference.
As brands continue to hunt for differentiation in a crowded category, Dinshaw’s bet is clear, if you cannot change the whole cone, make the last bite unforgettable.
