MAM
BharatMatrimony ads draw parallels between cricket & marriage
NEW DELHI: BharatMatrimony, a leading online matrimony player, is known for contextual content during IPL and often rides on topical news. The brand is again back with its cool contextual posts driving social engagement and this time it is relating cricket with marriage. BharatMatrimony is wooing fans with relationship lessons from cricket and IPL humor besides clever creative content on interesting match moments.
Think twice before you do anything #IPLHumour #RRvsKXIP #KXIPvsRR #RR #KXIP #Cricket #IPL #IPL2020 pic.twitter.com/BglkxRjx5K
— Bharatmatrimony.com (@bharatmatrimony) September 27, 2020
For instance, the brand recently shared a creative that mentions – 'Cricket is a game of two competing sides, in marriage, husband and wife are on the same side.' BharatMatrimony has been sharing such humourous and witty creatives for a few days now.
Batting or relationship? It all depends on which side you’re on #CricketAndRelationships #Cricket #IPL #IPL2020 #RCBvsMI #MIvsRCB #MI #RCB pic.twitter.com/mWQrQRR1QS
— Bharatmatrimony.com (@bharatmatrimony) September 28, 2020
These creatives are being released on the social media platforms and aim to build a deeper connection of the brand with the audiences through topical marketing.
A good test for a long innings ahead? Agree? #IPLHumour #CSKvsDC #DCvsCSK #DC #CSK #MSDhoni #Dhoni #Cricket #IPL #IPL2020 pic.twitter.com/rIUszOpcOZ
— Bharatmatrimony.com (@bharatmatrimony) September 25, 2020
“IPL came after months of lockdown and we knew that people were going to be glued to the TV. Besides, the rapid pace of digital adoption and the lack of outdoor entertainment during Covid-19 offered a good opportunity for us to ride the buzz by sharing relatable content to the audience. And they seem to be loving it. As a brand, we constantly look for opportunities to spark or add to a conversation. Cricket and BharatMatrimony are a perfect match,” explains Matrimony.com GM – marketing Rajasekar KS.
Cricket and Marriage are both thrilling #IPLHumour #KKRvsSRH #SRHvsKKR #KKR #SRH #Cricket #IPL #IPL2020 pic.twitter.com/24cwWyWhnq
— Bharatmatrimony.com (@bharatmatrimony) September 26, 2020
The matrimony brand is clearly trying to leverage the cricket fever and create traction for the brand. Interestingly, the creatives are a witty take on cricket and unlike a lot other posts and ads doing rounds on social media.
Cricket or marriage? It’s only for the brave #IPLHumour #Cricket #IPL #IPL2020 #RCBvsMI #MIvsRCB #MI #RCB pic.twitter.com/BMuSZdSlPF
— Bharatmatrimony.com (@bharatmatrimony) September 28, 2020
In March 2020 also, the brand garnered a lot of attention from viewers for it's relevant messaging for Covid2019. From "Spread the message, don't spread the virus" on the eve of lockdown to "It's all in your hands" that talks about the choice to stay at home and fight the virus, not to speak of washing hands with soap frequently; to tips on staying safe to sharing helpline numbers, has been posting relevant content to engage with the people.
Opening an innings? You will always have butterflies in your stomach when you start #IPLHumour #KXIPvsRCB #RCBvsKXIP #RCB #KXIP #IPL2020 #Cricket #IPL pic.twitter.com/mZGKpwEEVA
— Bharatmatrimony.com (@bharatmatrimony) September 24, 2020
BharatMatrimony has been a very old hand in this category and has done several interesting campaigns in the past that were well received by the audiences.
MAM
Toyota appoints Kenta Kon as President & CEO
New leader to steer EV push and global innovation amid industry shift.
MUMBAI: Toyota just handed the keys to a new driver because when the road to electric mobility gets twisty, you need someone who knows how to accelerate without skidding. Toyota Motor Corporation has named Kenta Kon as its new president and chief executive officer, a key leadership transition as the Japanese giant doubles down on its transformation in the fast-evolving global automotive landscape.
Kon brings deep expertise in automotive innovation, business strategy, and operational leadership to the top job. His appointment signals Toyota’s intent to sharpen focus on accelerating electric mobility, strengthening worldwide operations, and pushing customer-centric breakthroughs in next-generation technologies.
The company is betting on Kon to guide it through the industry’s pivotal shift toward sustainability, digital integration, and smarter mobility solutions. Key priorities under his watch include ramping up electric and hybrid lineups, expanding global market reach, driving cutting-edge automotive R&D, tightening supply-chain efficiency, and scaling connected and intelligent vehicle ecosystems.
This move comes at a time when legacy automakers face intense pressure to balance heritage strengths with aggressive electrification timelines and software-defined vehicle demands. Toyota aims to reinforce its position as a leader in sustainable, reliable, and future-ready mobility while navigating competitive challenges from both traditional rivals and new-age EV players.
For a brand that’s long defined durability and innovation, Kon’s elevation isn’t just a title change, it’s Toyota flooring it toward the next lap, ready to turn today’s tech talk into tomorrow’s showroom reality.
