MAM
Bharat Dabholkar gets ready for new innings
NEW DELHI: Bharat Dabholkar, managing director of Publicis India, is on verge of releasing his maiden directorial venture in the movie industry, a two-hour English movie – God Only Knows.
The movie has been produced by Mumbai-based production company Why Not Productions (WNP) and is expected to get released in December.
“This is my first directorial effort and first movie produced by Why Not Productions. The movie is about a politician, who through his cunning ways, creates chaos in heaven. Ultimately, it leads to destruction of entire universe,” says Dabholkar.
Describing it as a project full of humour, Dahbolkar says though the climax of the movie is set in heaven, it has got links from daily life as well. “The entire movie is based on this politician, who is chosen by Narad Muni to interact with gods. It has interesting anecdotes, for instance, this politician forms opposition party in heaven,” adds Dahbolkar.
Besides releasing it in local market, WNP is also targeting foreign markets and is in the process of tying up with distribution companies or professionals to reach out to wider audience.
WNP, which has been co-founded by Dabholkar and Annanya Dutt, is not only planning to produce movies but it also intends to get into television programming, music videos and advertising films.
“We had earlier produced a music video based on Prime Minister’s poems, which has been on air on Doordarshan. We soon would be getting into other projects,” says Dabholkar, who also mentioned there is no hierarchy as such in WNP.
The movie God Only Knows has got more than 15 special effects, executed by post production house FX Factory. Apart from Dabholkhar, WNP’s Dutt is involved as an actress, co-director and executive producer.
Dutt has performed a crucial dance sequence ‘Tandav Nritya’ towards the end of the movie, which has also got some exciting special effects. More than 30 members from the FX Factory have worked on this project.
Apart from Dutt, other actors in the movie include Anjan Srivastav, Dileep Prabhawalkar and Sharbani Mukherjee
Brands
Hyundai and TVS Motor partner to develop electric three wheelers
Joint development pact targets last mile mobility with localisation push
MUMBAI: Three wheels, one big ambition and a charge towards the future. Hyundai Motor Company and TVS Motor Company have signed a joint development agreement to co-create electric three-wheelers (E3Ws), aiming to crack India’s complex last-mile mobility puzzle. The collaboration moves beyond concept talk into execution mode, building on the E3W prototype first showcased at the Bharat Mobility Global Expo 2025. The goal now is clear, design, develop and commercialise a purpose-built vehicle tailored to Indian roads, riders and realities.
Under the agreement, Hyundai will lead design and co-development, bringing its global R&D muscle and human-centric engineering approach to the table. TVS Motor, meanwhile, will anchor the product on its electric platform, leveraging deep three-wheeler expertise and local market insight. It will also handle manufacturing and sales in India, with an eye on exports down the line.
The timing is strategic. India remains the world’s largest three-wheeler market, where affordability, durability and adaptability often outweigh sheer innovation. The upcoming E3W aims to strike that balance combining advanced technology with practical features such as adaptive ground clearance for monsoon-hit roads, improved thermal management for tropical climates, and flexible interiors suited for passengers, cargo or emergency use.
A key pillar of the partnership is localisation. Major components will be sourced and manufactured within India, a move expected to strengthen the domestic supply chain, create jobs, lower costs and improve after-sales support.
The shift from prototype to production will involve rigorous testing, certification and refinement to meet regulatory standards and consumer expectations. Dedicated cross-functional teams from both companies are already in place to accelerate timelines.
At a broader level, the tie-up reflects a growing trend in mobility, global players partnering with local specialists to navigate emerging markets. For Hyundai and TVS, the bet is that combining scale with street-level insight could unlock a new chapter in sustainable urban transport, one that runs not just on electricity, but on relevance.
