Ad Campaigns
betterU launches Diwali campaign #FestivalOfLearning
MUMBAI: India’s online learning marketplace, betterU, has launched a unique Diwali campaign #FestivalOfLearning across its digital platforms.The campaign aims at helping people think differently about their purchases, and highlights the importance of investing for the long term on the auspicious occasion of Diwali.
Taking this unique approach ahead, the campaign also plans to expand upon the company’s efforts to bring online education to the mainstream.
“Our festive campaign has been built on the insight of people looking to give more meaningful gifts this festive season. While traditional campaigns keep their communication purely discount led, betterU is trying to highlight the spirit of the Diwali by proposing an interesting alternative by shifting focus from the traditional gift choices to giving immaterial possessions.The campaign has been woven around the value in gifting education, which triggers a connection between the giver and the receiver,” said betterU CEO Bradley Loiselle.
The campaign, starting this weekend will revolve around the concept of education being the perfect present for a better future this Diwali. In line with the brand’s mission to present education as the unsurpassed gift, the campaign attempts to ask the audience why they think education would be a good gift and secondly, to tag the friends who would gift a course from the website. The chosen winners will be provided prizes in terms of discounts at the betterU website.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
