Brands
Bergner & Shoppers Stop cook up a storm, stir the pot with Hitech Giro X
MUMBAI: Let’s be honest, the only thing worse than burnt toast is pretending burnt toast is a culinary masterpiece. Luckily, Bergner and Shoppers Stop have joined forces with culinary superstar chef Vikas Khanna to rescue home chefs everywhere from kitchen disasters. Launching the ultra-advanced Hitech Giro X cookware, they’ve set out to turn amateur cooks into kitchen wizards—minus the magic wand (though we wouldn’t mind that either).
In an exclusive event at HomeStop, Mumbai, Michelin Star chef Vikas Khanna unveiled Bergner India’s new cookware range, Hitech Giro X. This collection isn’t just cookware—it’s a ticket to culinary nirvana. Featuring cutting-edge Tri-Ply construction and Ceratech ceramic coating, the Giro X range guarantees even heat distribution, minimal oil use, and healthier meals, all while looking sleek enough to impress even your judgmental aunt Meena.
“Exceptional cookware is the foundation of great cooking. Bergner India is dedicated to advancements that make cooking healthier, more accessible, and more pleasurable. Hitech Giro X exemplifies this, offering a seamless cooking experience through its durable, efficient, and thoughtfully designed features. We’re excited to partner with Shoppers Stop to bring this innovative cookware to Indian kitchens,” said Bergner India MD Umesh Guptaa.
Khanna wasn’t shy about his enthusiasm either, stating, “In my line of work, I’ve learned that the quality of your cookware matters just as much as the quality of your ingredients. The Hitech Giro X makes cooking healthier, faster, and more enjoyable for anyone who loves spending time in the kitchen. It’s a privilege to be involved in this launch with Shoppers Stop and Bergner India. This range is a real game-changer, and I think everyone should see it for themselves at HomeStop.”
Shoppers Stop MD & CEO Kavindra Mishra shared, “At Shoppers Stop, we are committed to bringing the best in lifestyle and home innovation to our customers. Hitech Giro X aligns perfectly with our vision of blending cutting-edge technology with everyday convenience. Through this partnership with Bergner India and Michelin Star Chef Vikas Khanna, we aim to redefine modern home cooking.”
The launch featured an exclusive masterclass where Chef Khanna demonstrated the capabilities of Hitech Giro X, showing off its tri-ply technology and exceptional cooking performance. Attendees, mainly Shoppers Stop First Citizen cardholders, were left both inspired and ready to tackle cooking challenges head-on.
Brands
Godrej clarifies ‘GI’ identifier after logo similarity debate
Says GI is not a logo, will not replace Godrej signature across products.
MUMBAI: In a branding storm where shapes did the talking, Godrej is now spelling things out. Godrej Industries Group (GIG) has issued a clarification on its newly introduced ‘GI’ identifier, addressing questions around its purpose and design following a wave of online criticism. At the centre of the debate were two concerns: whether the new mark replaces the long-standing Godrej logo, and whether its geometric design mirrors other corporate identities.
The company has drawn a clear line. The Godrej signature logo, it said, remains unchanged and continues to be the sole logo across all consumer-facing products and services. The ‘GI’ mark, by contrast, is not a logo but a corporate group identifier intended for use alongside the Godrej signature or company name, and aimed at stakeholders such as investors, media and talent rather than consumers.
The need for such a distinction stems from the 2024 restructuring of the broader Godrej Group into two separate business entities. With both continuing to operate under the same Godrej name and signature, the identifier is positioned as a way to differentiate the Godrej Industries Group at a corporate level.
The rollout, however, triggered a broader conversation on design originality. Critics pointed to similarities between the GI mark’s geometric composition and logos used by companies globally, raising questions about distinctiveness.
Responding to this, GIG said its intellectual property and legal review found that such overlaps are common in minimalist, geometry-led design systems. Basic forms such as circles and rectangles appear across dozens of brand identities worldwide, the company noted.
It added that the identifier emerged from an extensive design process and was chosen for its simplicity, allowing it to sit alongside the Godrej signature without competing visually. While acknowledging that elemental shapes may appear less distinctive in isolation, the group emphasised that the mark is part of a broader identity system that includes a custom typeface, sonic branding and other proprietary elements.
Following legal and ethical assessments, the company said it found no impediment to using the identifier, reiterating that the GI mark is a corporate tool not a consumer-facing symbol.
In short, the logo isn’t changing but the conversation around it certainly has.
