Brands
Django brings Bergner India on board MasterChef India
MUMBAI: Django has turned up the heat in brand partnerships by bringing together Bergner India and MasterChef India for the show’s upcoming season. The integrated marketing agency has facilitated Bergner India’s entry as the official special partner of MasterChef India, which premieres on 5 January 2026.
The collaboration pairs Bergner’s premium cookware and modern kitchen innovation with a television property that has made cooking competitive, creative and hugely popular. For Bergner, it is a chance to step into millions of Indian kitchens through a platform that celebrates skill, aspiration and everyday culinary ambition.
Django co-founder Vivek Shah, said the match was as natural as a well balanced recipe. ‘MasterChef India is culturally relevant and instinctively aligned with Bergner’s brand ethos. Our focus was to build a partnership that goes beyond screen time and creates long term brand value. We are delighted to help strengthen Bergner’s connection with India’s growing community of home cooks.’
A spokesperson for Bergner India echoed the sentiment, noting that the show mirrors the brand’s philosophy. ‘MasterChef India stands for innovation, precision and passion in the kitchen, values that are central to Bergner. This association allows us to engage with consumers in an authentic and meaningful way. Django played a key strategic role in making this collaboration happen.’
As part of the partnership, Bergner India will feature across on-air brand integrations and digital extensions throughout the season, ensuring the brand stays front and centre as India’s favourite cooking competition unfolds.
Brands
Lululemon picks former Nike executive to be its next chief
Heidi O’Neill, who helped grow Nike into a $45 billion giant, will take the top job in September
CANADA: Lululemon has found its next chief executive, and she comes with serious credentials. The athleisure giant named Heidi O’Neill as its new CEO on Wednesday, ending a search that has left the company running on interim leadership since earlier this year. O’Neill will take charge on September 8, 2026, based out of Vancouver, and will join the board on the same day.
O’Neill brings more than three decades of experience across performance apparel, footwear and sport. The bulk of that time was spent at Nike, where she was a central figure in one of corporate sport’s great growth stories, helping take the company from a $9 billion business to a $45 billion global powerhouse. She oversaw product pipelines, brand strategy and consumer connections, and played a significant role in shaping how Nike spoke to athletes around the world. Earlier in her career, she worked in marketing for the Dockers brand at Levi Strauss. She also brings boardroom experience from Spotify Technology, Hyatt Hotels and Lithia and Driveway.
The board was unequivocal in its enthusiasm. “We selected Heidi because of the breadth of her experience, her demonstrated success delivering breakthrough ideas and initiatives at scale, and her ability to be a knowledgeable change and growth agent,” said Marti Morfitt, executive chair of Lululemon’s board.
O’Neill, for her part, was bullish. “Lululemon is an iconic brand with something rare: genuine guest love, a product ethos rooted in innovation, and a global platform still in the early stages of its potential,” she said. “My job will be to accelerate product breakthroughs, deepen the brand’s cultural relevance, and unlock growth in markets around the world.”
Until she arrives, Meghan Frank and André Maestrini will continue as interim co-CEOs, before returning to their previous senior leadership roles once O’Neill steps in.
Lululemon is betting that a Nike veteran who helped build one of the world’s most powerful sports brands can do something similar for an athleisure label that has genuine love from its customers but is still chasing its full global potential. O’Neill has done it before at scale. The question now is whether she can do it again.
