MAM
Berger Paints promises to reverse the effect of rain in new campaign
MUMBAI: Berger Paints has launched its new ad campaign for its exterior paint brand Weathercoat Allguard with the tag line “Reverse the effect of Rain”.
The creative agency that has worked on the campaign is Rediffusion Y&R.
The philosophy behind this new campaign is to break the clutter of the Truly Durable Exterior paint category and position ‘Weathercoat All Guard‘ as essentially a Silicon based water resistant paint which has inherent ability to repel water and thereby prevent the building from dampness, paint film swelling/flaking and fungus/ algae attacks.
The idea here revolves around the central theme of ‘Ulat Palat’, and shows the protected exterior walls of a house repelling the rain water.
The ad portrays this with the proposition of “Reverse the Effect of rain” where we see rain water reversing from all the objects and the walls of the Weathercoat Allguard “protected” house. The fact the Weathercoat Allguard has Silicon that pushes water away thereby keeping the house looking fresh and fungus free for years serves as the “Reason to Believe” (RTB) for this advertisement, the company said.
Berger Paints group product manager – marketing Suraj Das said, “Consumer Research states the Water is considered to be the singular biggest threat to the well being of the house. Weathercoat Allguard addresses this issue basic issue with its Silicon additive that repels water away from the wall surfaces. The new advertisement captures this idea with an interesting and innovative proposition of “Reverse the effect of rain” or “Palat do Baarish ka Asar”.
Rediffusion Y&R Kolkata creative director Nilanjan Dasgupta added, “The idea is to extend the platform of ‘reverse the effect of rain‘ to something more relatable and enjoyable. ‘Ulat Palat‘ is a catch phrase that summarizes the idea and brings out the magical element in the film.”
The TV campaign will be supported by an integrated marketing campaign with a 360° approach.
Brand Propagation will be done through Electronic Media (national and regional) reinforced at the ground level by outdoors. The commercial will also be aired at “neo conventional” medium like radio and “non conventional” medium like the Internet.
Brand Activation would be done at various touch-points in critical markets. It includes product demonstrations and consumer allurements.
Brands
Maruti Suzuki posts record FY26 profit of Rs 14,445 crore, dividend at Rs 140
Sales hit 24.22 lakh units as Q4 revenue crosses Rs 50,000 crore mark
NEW DELHI: Maruti Suzuki India Limited reported its highest-ever annual performance for FY2025-26, with record sales volumes, revenue and profit, alongside a dividend of Rs 140 per share.
The company posted net sales of Rs 1,74,369.5 crore for the full year, marking a 20.2 per cent increase over FY2024-25. Net profit stood at an all-time high of Rs 14,445.4 crore, up slightly from Rs 14,297.6 crore in the previous year.
Total sales for the year reached 24,22,713 units, compared to 22,34,266 units last year. Domestic sales accounted for 19,74,939 units, while exports rose sharply to 4,47,774 units from 3,32,585 units a year earlier. The company retained its position as India’s top passenger vehicle exporter for the fifth consecutive year, contributing 49 per cent of total exports.
Exports of the made-in-India e VITARA, the company’s first battery electric vehicle, expanded to 44 countries, highlighting its growing global footprint.
In the January to March quarter, Maruti Suzuki recorded its highest-ever quarterly sales of 6,76,209 units, an increase of 11.8 per cent year-on-year. Domestic sales stood at 5,38,994 units, while exports touched a record 1,37,215 units.
Quarterly net sales crossed the Rs 50,000 crore milestone for the first time, reaching Rs 50,078.7 crore, up from Rs 38,839.1 crore in the same quarter last year.
Operating profit, measured as EBIT, rose 30.4 per cent to Rs 4,409.2 crore, reflecting improved operating efficiency. However, net profit declined 6.9 per cent year-on-year to Rs 3,590.5 crore, primarily due to mark-to-market impacts.
The company said growth in the second half of the year was supported by a reduction in GST rates, which boosted demand in the domestic market. However, production constraints remained a challenge, with around 1,90,000 pending customer orders at the end of the year, including nearly 1,30,000 in the small car segment. Dealer inventory levels were also low, at about 12 days of stock.
During the year, Suzuki Motor Gujarat Private Limited was amalgamated into the parent company, effective 1 December 2025, with financials restated from 1 April 2025 for comparability.
The board recommended a dividend of Rs 140 per share, up from Rs 135 in FY2024-25, marking the highest payout in the company’s history.
With strong export momentum, improving domestic demand and continued capacity constraints, Maruti Suzuki enters FY27 balancing growth opportunities with supply-side challenges, even as it strengthens its position in both conventional and electric vehicle segments.
