MAM
Believe has unveiled collaboration between artist Gippy Grewal and Swiggy
Mumbai: Believe, one of the digital companies, whose mission is to develop artists and labels, has unveiled collaboration between renowned artist Gippy Grewal and Swiggy. This partnership marks a fusion of music and gastronomy, bringing together the infectious beats of Gippy Grewal’s hit song “Gang Gang” with Swiggy’s extensive food-loving user base.
Gippy Grewal, a trailblazer in the Music industry showcases a fun new side of him where he is seen jamming with a Swiggy delivery partner in this light-hearted campaign. Gippy is a prominent figure in the Punjabi film industry, with his previous hits like ‘Angrezi Beat’ and his latest film, “Carry On Jatta 3,” is the first Punjabi movie to surpass the 100-crore collection mark at the Box Office. In this campaign we see a unique blend of music and on-ground interaction that promises an unparalleled entertainment experience for his fans.
Swiggy, with its vast network and user base exceeding 35 million, provides an ideal platform for Gippy to connect with a diverse and widespread digital audience. Created by Believe and Swiggy, the collaboration involves a strategic in-app marketing activation featuring the newly released ‘Gang Gang’ Music Video.
Announcing the partnership, India and South Asia director artist services and development, Shilpa Sharda, said, “We are super thrilled about this association and are confident that leveraging Swiggy’s extensive marketing network will not only amplify the visibility of the “Gang Gang” video but also resonate strongly with Gippy’s fans. At Believe, our aim is to develop artists by leveraging innovation, data, tech, and digital marketing mixed with human expertise. This partnership is one of the examples of our core mission to serve independent artists. The synergy between Gippy’s musical prowess and Swiggy’s market presence is poised to create a buzz that extends beyond traditional boundaries.”
Commenting on the same Gippy said, “With my extensive background in music, my lifelong goal has always been to embrace new experiences. I absolutely love the way we can establish meaningful connections, much like we did with Swiggy. Hats off to the team at Believe for presenting me with this unique opportunity to have fun with Swiggy”
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
