Ad Campaigns
Behrouz Biryani launches ‘The Nawabi Surprise’ campaign
Mumbai: Rebel Foods’ flagship brand, Behrouz Biryani, has launched a Diwali campaign, ‘The Nawabi Surprise,’ featuring Saif Ali Khan. The campaign, starts on 25 October 2024, uses AI to deliver personalised video messages from the actor with every order. Customers receive a palace-shaped card with an interactive door and a QR code that unlocks the video greeting from Saif Ali Khan.
Rebel Foods CMO Nishant Kedia said, “This Diwali, we wanted to create something truly memorable for our customers, combining the royal essence of Behrouz Biryani with cutting-edge personalisation. With Saif Ali Khan’s charm and our Nawabi Surprise, we’re bringing a unique blend of tradition and technology to elevate the festive experience. This initiative reflects the brand’s deep-rooted traditions while embracing innovative approaches to create a memorable celebration.”
The personalised greeting can be shared on social media and redirected to WhatsApp for easy downloading and forwarding. Customers can create multiple videos for loved ones, spreading festive cheer. With ‘The Nawabi Surprise’, Behrouz Biryani blends tradition and technology to make Diwali 2024 memorable.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
