MAM
BeBeautiful awards social media mandate to Windchimes
MUMBAI: BeBeautiful, the engagement platform of Hindustan Unilever, has appointed Windchimes Communications to strategise and manage its social media marketing. The Mumbai-based agency will be responsible for optimising the company‘s social media presence and will work towards creating the buzz for its website which is the primary offering.
Part of its mandate also included building stronger relationships with the audiences via engagement on social media platforms like Facebook, You Tube, Twitter and Pinterest.
Five personal care and beauty brand from HUL‘s umbrella – Lakmé, Dove, Ponds, Sunsilk and Vaseline – have come together to form BeBeautiful, which is a platform with services special to each of these brands.
The effort of the agency will be to ensure re-positioning of HUL as the ‘go-to-beauty-expert‘ by strategically reaching out to and engaging audiences.
HUL marketing manager Shalini Raghavan said, “Social media sites today, are a very important source of information and interaction, and also play a major role influencing consumer decisions. With the help of Windchimes Communications, we aim to equip women with the latest in beauty and fashion and provide customised beauty solutions via social media platforms. Windchimes having worked with various industries has the right capability and skills, to engage with audiences on social media platforms. We are happy to be associated with them.”
Windchimes head maven Nimesh Shah added, “We are proud to be social media partners for BeBeautiful. With the growing need to look perfect 24×7, we are confident that BeBeautiful will be successful in connecting with the Indian audiences on the new media front.”
MAM
Lego brings Messi, Ronaldo, Mbappé, Vinicius together
Campaign clocks 314 million views ahead of FIFA World Cup 2026 buzz.
MUMBAI: Four legends, one frame and not a single tackle in sight. Lego has pulled off a crossover few thought possible, uniting Lionel Messi, Cristiano Ronaldo, Kylian Mbappé and Vinícius Júnior in a single campaign ahead of the FIFA World Cup 2026 only this time, they’re building dreams brick by brick.
Titled “Everyone wants a piece”, the campaign features the quartet assembling a Lego version of the World Cup trophy, before placing miniature versions of themselves atop it, a playful nod to football’s ultimate prize. Shared widely across social media, the ad carries a pointed disclaimer: it is not AI-generated, a subtle but telling signal in an era where even reality is often questioned.
The numbers tell their own story. The campaign has already crossed 314 million views on Instagram across the players’ accounts, with fans hailing it as a rare, almost nostalgic moment particularly for the reunion of Messi and Ronaldo, whose last shared campaign ahead of the 2022 World Cup became one of the platform’s most-liked posts.
Beyond the film, Lego is extending the play with exclusive, player-themed sets tied to each of the four stars, part of a broader football-led programme designed to ride the global momentum building towards 2026. The idea, as echoed by the players themselves, leans into the parallels between football and play experimentation, creativity, failure, and triumph.
Messi described the sets as a way to bring on-pitch moments into an imaginative, hands-on world, while Ronaldo called the transformation into a Lego figure a rare honour, blending sport with storytelling. Vinícius, meanwhile, struck a more personal note, recalling childhood moments of building with Lego and framing creativity as a universal language that transcends borders.
The timing is no accident. With the 2026 World Cup set to run from June 11 to July 19 across the United States, Canada and Mexico, and featuring an expanded 48-team format, global anticipation is already building. Argentina, led by Messi, will enter as defending champions, adding another layer of intrigue.
For Lego, the campaign does more than celebrate football, it taps into its mythology. Because when icons become figurines and rivalries turn into play, the beautiful game finds a new kind of pitch. one built, quite literally, by hand.
