MAM
Beauty & Lifestyle Virtual Round-Table: Time to meet the creme de la creme
NEW DELHI- As consumers increasingly demand inclusivity, transparency and authenticity, beauty & lifestyle companies across price points are overhauling their operations, product assortments, and marketing tactics to stack up. At the same time, they’re navigating a new retail landscape, where stores are community hubs, “meeting customers where they are” is the industry-wise target and every luxury shopping can be done online.
At Indiantelevision.com's Beauty & Lifestyle Virtual Round-table, brands will discuss how they’re going to respond to the consumer expectations in the post-pandemic era and what are they doing to prepare for the industry’s next challenges.
The virtual round table will witness crème de la crème of the industry.
VLCC Health Care Limited chief business officer – south Asia wellness & skill development business Ameet Kkatyal; Baggit head of marketing Atul Rohan Garg; Lotus Herbals Pvt. Ltd. head-Innovation development & brand strategy Ipsita Chatterjee; Myntra head – marketing Harish Narayanan; Max Fashion India senior VP marketing Jiten Mahendra; FBB Future Group India CMO Prachi Mohapatra; mCAFFEINE founder & CEO Tarun Sharma. The session will be moderated by IndianTelevision.com Group founder CEO & editor-in-chief Anil Wanvari,
The virtual round-table will go live on 29th August at 4.00 PM. Register yourself for the discussion.
https://us02web.zoom.us/webinar/register/WN_hCuCFX1ZQbSXtDx6UUP4aA
Watch this space for more developments!
AD Agencies
Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
