MAM
Beardo initiates country-wide hunt for ‘India’s Next Mr Beardo’
Mumbai: Homegrown men’s lifestyle and grooming brand Beardo has announced a nationwide search for ‘India’s Next Beardo, 2021’. As an ode to its tribe of half a million Instagram followers that the brand serves, the search for the “Ultimate Mr Beardo” will commence on 10 August and one winner will stand a chance to win an exclusive modelling contract with the brand.
The hunt will also felicitate four-category title holders such as – “Mr Beard God” and “Mr Good Looks”, who will win a makeover at any one of the brand’s partner salons, a big Beardo goodies hamper, one-year exclusive subscription to all of its new product launches, and will be featured across the grooming brand’s national & international social media platforms, said the brand in a statement.
The brand’s in-house panel of experts comprising of stylists, groomers, creators will vet all entries and shortlist 25 participants who will then battle it out for the ultimate winning title of Mr Beardo and four coveted category titles. The esteemed panel of judges will include Bharat Beard Club, founder & president Vishal Singh, Mr World 2016, actor & influencer Rohit Khandelwal, celebrity stylist Daena Sethna, along with Big Bang Social, Collective Artist Network, head – branded content, Meghna Mehta. The shortlisted 25 Beardos will be given fun challenges that would help the panel understand their personality and overall spunk to reach their final selection.
Talking about the campaign, Beardo CEO Sujot Malhotra said, “Over the years we have witnessed men across the world embracing the Beardo within them and loving every minute of it. We are proud that we have been an instrumental part of getting the larger culture to celebrate the masculine charm through its quintessential mark – the beard. To further this agenda of celebrating manhood, we are proud to launch India’s Next Beardo – a property that will allow us to give a platform to the most charismatic men out there to showcase their charm.”
The two-week-long hunt is currently inviting entries till 25 August and the entry details are available on Beardo’s official Instagram handle.
Brands
Ekart expands IKEA partnership with EV deliveries in Chennai
3PL to handle 600 plus products with 48 hour delivery via EV fleet.
MUMBAI: Flatpacks are going electric and your sofa might now arrive with a smaller carbon footprint. Ekart has expanded its partnership with IKEA to power last-mile deliveries in Chennai, doubling down on speed, scale and sustainability in one of India’s key urban markets. Under the collaboration, Ekart will manage end-to-end large-format deliveries for IKEA across the city using a 100 per cent dedicated electric vehicle fleet. The move makes Chennai the second major market after NCR-Delhi where Ekart handles IKEA’s last-mile logistics, signalling a broader rollout of EV-led supply chains.
The mandate is no small load. Ekart will oversee deliveries for over 600 products from IKEA’s catalogue, ranging from furniture to home décor—categories that demand specialised handling and precision logistics.
Backed by its technology-driven fulfilment network, Ekart is targeting deliveries within a 48-hour window, offering real-time tracking and end-to-end visibility from warehouse to doorstep. The focus is clear: faster turnarounds without compromising on control or customer experience.
The EV-first model also aligns with both companies’ sustainability goals, as urban logistics increasingly shifts towards zero-emission solutions. For IKEA, which continues to expand its omnichannel presence in India, reliable and eco-conscious last-mile delivery is becoming central to scale.
For Ekart, the partnership reinforces its positioning as an enterprise-grade logistics player in large-format commerce. The company already supports over 1,800 retail, D2C and enterprise brands, spanning last-mile delivery, part-truckload services and warehousing.
As India’s logistics ecosystem evolves, this collaboration highlights a growing trend: delivery is no longer just about distance, it’s about efficiency, experience and increasingly, emissions.
