BCCI invites tenders for IPL title sponsorship

MUMBAI: With the Delhi-based real estate firm DLF declining to renew its deal as the title sponsor of the Indian Premier League (IPL), the BCCI has floated a fresh tender for awarding title sponsorship.

The title sponsorship rights will be awarded for a period of five years, from 2013 to 2017. DLF had held the title sponsorship rights of the tournament from 2008 to 2012 and had paid Rs 2.5 billion. Now the BCCI is said to be looking for at least double that amount.

The IPL title sponsorship tender document will be available from 27 October 2012 at the BCCI, Cricket Centre, Mumbai.

The cost of the tender is Rs 200,000. DLF in the past had said that any deal that it does has to make business sense. The last date for renewal of the contract was 28 July and the company did not do it.