MAM
BC Web Wise wins MSN India Cannes Cyber Lions award
BANGALORE: MSN India, the official sponsor of the Cannes Cyber Lions Awards, has announced the India winner. Chaya Brian Carvalho and her creative team including Raunaq Sikka, Ruth Dolla and Nash Paul from BC Web Wise, an Internet media solutions company, have won the Cannes Cyber Lions Awards from India.
Chaya Brian Carvalho gets an all expenses paid trip to the Cannes Cyber Lions awards ceremony.
A panel of eminent judges from the advertising industry consisting of Percept CEO Ajay Chandwani, Creative – Contract vice president Ashish Chakravarty and McCann Ericsson president Santosh Desai chose the winning entry from the large number of entries posted on www.msn.co.in/cyberlions.
“This endeavor from MSN India is an effort to give the most promising talent in the industry a unique opportunity to showcase their creativity in online advertising before a global audience. We at MSN India believe in encouraging young talent and want to communicate the power of the online space space to marketers in order to make them recognize it as a preferred medium of reaching out to the masses.” MSN India marketing & business initiatives head Rajnish said.
“It was a tough decision for all of us. The creativity was enthralling and the lateral thinking had us in a fix. However, the creative brilliance and simplicity of Chaya’s creative team won them the award”, said Santosh Desai, President, McCann Ericsson.
“We are extremely happy that MSN India took this initiative and gave people a chance to display their talents globally”, he added.
“We are delighted to have won the MSN India Cannes Cyber Lions Award. This will encourage the best creative talent in the country by giving people the opportunity to participate in the world’s most recognised and coveted advertising awards. We feel extremely proud to be the recipient of this award from India and I am looking forward to my trip to the Cannes Awards ceremony, sponsored by MSN”, BC Web Wise Pvt. Ltd. MD & CEO Chaya Brian Carvalho said.
With the objective of encouraging online advertising industry in India, MSN India invited advertisers, agencies and creative houses to post their entries for the Cannes Cyber Lions Awards Festival in March 2005. The entries were classified under four broad categories namely website, online rich, online non- rich and grand prix.
Digital
India leads global adoption of ChatGPT Images 2.0 in first week
From anime avatars to fantasy covers, users turn AI visuals into culture
NEW DELHI: India has emerged as the largest user base for ChatGPT Images 2.0, just a week after its launch by OpenAI, underlining the country’s growing influence on global internet trends.
While the tool was introduced as an advanced image-generation upgrade within ChatGPT, Indian users are quickly reshaping its purpose. Instead of sticking to productivity-led use cases, many are embracing it as a creative playground for self-expression, storytelling and online identity.
From anime-style portraits and cinematic headshots to tarot-inspired visuals and fictional newspaper front pages, the model is being used to create highly stylised, shareable content. Features such as accurate text rendering, multilingual prompts and the ability to generate detailed visuals with minimal input have helped drive rapid adoption.
What sets the latest model apart is its ability to “think” through prompts, generating multiple outputs and adapting to context, including real-time web inputs. But the bigger story lies in how users are engaging with it.
In India, trends are already taking shape. Popular formats include dramatic studio-style lighting edits, LinkedIn-ready headshots, manga-inspired avatars, soft pastel “spring” aesthetics, AI-led fashion moodboards, paparazzi-style visuals and fantasy newspaper covers. Users are also restoring old photographs, creating tarot-style imagery and experimenting with futuristic design concepts.
Local flavour is adding another layer. Prompts such as cinematic portrait collages and Y2K-inspired romantic edits are gaining traction, blending global aesthetics with distinctly Indian internet culture.
The surge reflects a broader shift in how AI tools are being used in the country, moving beyond utility to creativity. As younger users, creators and social media enthusiasts experiment with new visual formats, AI-generated imagery is increasingly becoming part of everyday digital expression.
If early trends hold, ChatGPT Images 2.0 may not just be a tech upgrade but a cultural moment, giving millions a new visual language to play with online.
