MAM
BC Web Wise bags Nilon’s digital mandate
MUMBAI: Full service digital agency BC Web Wise has won the digital account of Nilon Enterprises for its Nilon range of processed foods.
The agency will be responsible for establishing the brand‘s presence on the digital platform. This includes creating and managing the brand‘s website, social media presence as well as the search and media functions.
Nilon’s portfolio includes range of products including ketchups, jams, vermicelli, squashes and ready to cook foods. It approached the agency with the brief of spreading awareness about its range of products to the growing online community under the brand positioning of ‘Authentic Taste‘.
Nilon head of marketing Sameer Penkar said, “My earlier experience working with BC Web wise on Pidilite brands, Fevikwik and M Seal, was positive. They offer customised solutions as per the category dynamics and client needs. The agency also puts in a good amount of manpower resources (with diverse backgrounds) to expedite the project, ensuring regular follow ups with involvement of the top management. BC Web Wise has the right talent, demonstrates an innovative approach and always seems to be ‘hungry‘ for quality work.”
BC Web Wise founder-MD Chhaya Balachandran Iyer added, “We are really looking forward to working on the exciting range from Nilon. The brand is open to edgy creative communication so this is a very rich and fertile ground for us.”
Digital
India leads global adoption of ChatGPT Images 2.0 in first week
From anime avatars to fantasy covers, users turn AI visuals into culture
NEW DELHI: India has emerged as the largest user base for ChatGPT Images 2.0, just a week after its launch by OpenAI, underlining the country’s growing influence on global internet trends.
While the tool was introduced as an advanced image-generation upgrade within ChatGPT, Indian users are quickly reshaping its purpose. Instead of sticking to productivity-led use cases, many are embracing it as a creative playground for self-expression, storytelling and online identity.
From anime-style portraits and cinematic headshots to tarot-inspired visuals and fictional newspaper front pages, the model is being used to create highly stylised, shareable content. Features such as accurate text rendering, multilingual prompts and the ability to generate detailed visuals with minimal input have helped drive rapid adoption.
What sets the latest model apart is its ability to “think” through prompts, generating multiple outputs and adapting to context, including real-time web inputs. But the bigger story lies in how users are engaging with it.
In India, trends are already taking shape. Popular formats include dramatic studio-style lighting edits, LinkedIn-ready headshots, manga-inspired avatars, soft pastel “spring” aesthetics, AI-led fashion moodboards, paparazzi-style visuals and fantasy newspaper covers. Users are also restoring old photographs, creating tarot-style imagery and experimenting with futuristic design concepts.
Local flavour is adding another layer. Prompts such as cinematic portrait collages and Y2K-inspired romantic edits are gaining traction, blending global aesthetics with distinctly Indian internet culture.
The surge reflects a broader shift in how AI tools are being used in the country, moving beyond utility to creativity. As younger users, creators and social media enthusiasts experiment with new visual formats, AI-generated imagery is increasingly becoming part of everyday digital expression.
If early trends hold, ChatGPT Images 2.0 may not just be a tech upgrade but a cultural moment, giving millions a new visual language to play with online.
