MAM
BC Web Wise appoints Kimline D’Souza as creative director
Mumbai: Independent digital marketing agency BC Web Wise has appointed Kimline D’Souza as creative director.
She will be responsible for building the creative brand campaigns that are closely aligned to the new-age audiences across digital platforms for the digital-first agency, said the statement.
“Kimline has a bubbly enthusiasm with a pulse on the ever-evolving & expansive opportunities in new, trending, and untapped digital formats,” said BC Web Wise founder and MD Chaaya Baradhwaaj. “With a very strong exposure to female communities in marketing as well, Kimline will add to our strengths as we take on the next phase of growth at BC Web Wise.”
D’Souza has been part of the advertising world for the last 14 years. She began her career journey at RK Swamy BBDO then moved to Ogilvy after which she went to DDB Mudra and then joined IdeateLabs. She has worked with a gamut of brands across FMCG, healthcare, banking, travel and tourism including Johnson’s Baby, Clean and Clear, Stayfree, Bournivita Lil’ Champs, Phillips, Listerine, Aveeno Baby, Cordelia cruises, Hafele, Abbott, UTI Mutual Funds, Pfizer, and Wipro lighting.
“I am happy to be the new fish in the pond and looking forward to creating work that sparks up meaningful conversations,” stated D’Souza. ‘This year has been all about creating positive vibes for the brand through stories that connect. The digital audience is highly self-aware and is hungry for brands who understand their journey and life choices.”
“Kimline is the new-age creative director who understands the mix of platform and craft to build insightful campaigns. Having her on board will strengthen our creative capabilities, excite our teams to take on new challenges, and will drive innovative and integrated solutions to our clients,” said BC Web Wise chief creative officer Dinesh Swamy.
Brands
Apple CEO Tim Cook to step down after 15 years, John Ternus to take over
Leadership shake-up sees long-time hardware chief step up from September
CUPERTINO: Apple has confirmed that chief executive officer Tim Cook will step down from his role and transition to executive chairman, with senior vice president of hardware engineering John Ternus set to take over as CEO from September 1, 2026.
The transition, approved unanimously by the board, marks a carefully planned leadership shift at one of the world’s most valuable companies. Cook will remain CEO through the summer, working closely with Ternus to ensure a smooth handover before moving into his new role, where he will continue to support Apple and engage with policymakers globally.
In a memo to employees, Apple CEO Tim Cook reflected on his 15-year tenure, recalling the moment Steve Jobs asked him to step into the role. “It was an emotional and challenging moment for all of us at Apple,” he wrote, adding that the company’s core values, from simplicity and innovation to a commitment to improving lives, remain unchanged.
Explaining his decision, Cook said the company’s strong roadmap and future outlook made this the right time for a transition. “I have never been more optimistic about Apple’s future,” he noted, while announcing Ternus as his successor. He described Ternus as “a visionary in his own right” with “remarkable integrity” and the right leader to guide Apple into its next phase.
Cook said, “John Ternus has the mind of an engineer, the soul of an innovator, and the heart to lead with integrity and with honour.”
Ternus, in his own note to employees, struck a steady, execution-focused tone. Ternus said, “It has been such a privilege to lead the hardware engineering team… I still plan to be very hands-on,” signalling continuity rather than a strategic reset.
As part of the leadership reshuffle, Ternus will step away from leading hardware engineering, with Tom Marieb taking over the role. Marieb will report to Johny Srouji, who assumes an expanded position as chief hardware officer, aligning hardware development more closely with Apple’s silicon and technology teams.
Cook also used his memo to thank employees, calling them “the most remarkable people in the world” and crediting them for building Apple into what it is today. A town hall has been scheduled at the Steve Jobs Theater to discuss the transition further.
The leadership change also sees Arthur Levinson move to the role of lead independent director, while Ternus joins Apple’s board.
Cook’s tenure has been defined by massive growth and expansion, with Apple’s market value rising from around $350 billion in 2011 to $4 trillion, alongside the launch of new product categories and a booming services business. Ternus, a 25-year Apple veteran, has played a central role in shaping the company’s hardware roadmap, from iPhone and Mac to newer innovations in materials and sustainability.
The transition signals a generational shift, but not a dramatic change in direction. If anything, both memos point to continuity, discipline and a belief that Apple’s next chapter will be built on the same values that shaped its last.
