MAM
BC Web Wise appoints Kimline D’Souza as creative director
Mumbai: Independent digital marketing agency BC Web Wise has appointed Kimline D’Souza as creative director.
She will be responsible for building the creative brand campaigns that are closely aligned to the new-age audiences across digital platforms for the digital-first agency, said the statement.
“Kimline has a bubbly enthusiasm with a pulse on the ever-evolving & expansive opportunities in new, trending, and untapped digital formats,” said BC Web Wise founder and MD Chaaya Baradhwaaj. “With a very strong exposure to female communities in marketing as well, Kimline will add to our strengths as we take on the next phase of growth at BC Web Wise.”
D’Souza has been part of the advertising world for the last 14 years. She began her career journey at RK Swamy BBDO then moved to Ogilvy after which she went to DDB Mudra and then joined IdeateLabs. She has worked with a gamut of brands across FMCG, healthcare, banking, travel and tourism including Johnson’s Baby, Clean and Clear, Stayfree, Bournivita Lil’ Champs, Phillips, Listerine, Aveeno Baby, Cordelia cruises, Hafele, Abbott, UTI Mutual Funds, Pfizer, and Wipro lighting.
“I am happy to be the new fish in the pond and looking forward to creating work that sparks up meaningful conversations,” stated D’Souza. ‘This year has been all about creating positive vibes for the brand through stories that connect. The digital audience is highly self-aware and is hungry for brands who understand their journey and life choices.”
“Kimline is the new-age creative director who understands the mix of platform and craft to build insightful campaigns. Having her on board will strengthen our creative capabilities, excite our teams to take on new challenges, and will drive innovative and integrated solutions to our clients,” said BC Web Wise chief creative officer Dinesh Swamy.
MAM
Indigo appoints Aloke Singh as Chief Strategy Officer
Air India Express MD joins to steer global growth and operational efficiency.
MUMBAI: Indigo just recruited its next big strategist from the rival camp because when you’re chasing the skies, sometimes the best way to fly higher is to borrow the pilot who already knows the route. InterGlobe Aviation, parent company of IndiGo, announced on 23 March 2026 that its board has approved the appointment of Aloke Singh as Chief Strategy Officer. Singh, who most recently served as managing director and CEO of Air India Express, will lead enterprise-wide strategic planning, operational efficiency initiatives and the airline’s aggressive push into international routes.
Reporting initially to managing director Rahul Bhatia and later to Indigo’s incoming CEO Singh brings over three decades of experience across strategy, operations and commercial functions in aviation. At Air India Express he drove network expansion and performance turnaround, earlier roles at Air India and Oman Air sharpened his focus on long-term planning.
“Aloke brings an exceptional blend of strategic vision and operational depth,” Bhatia said. “His experience will be critical as Indigo seeks to build a more agile, resilient and future-ready organisation.”
The appointment arrives at a pivotal moment. Indigo, India’s dominant domestic carrier, has faced intense scrutiny after operational disruptions in December 2025 thousands of cancelled and delayed flights due to crew scheduling misalignments with new pilot fatigue norms triggering fines, passenger chaos and regulatory heat. Former CEO Pieter Elbers resigned in March 2026 citing personal reasons, though his exit followed sustained pressure from those setbacks and rising costs.
Singh described joining Indigo as “a pivotal moment” for both the airline and Indian aviation, as the carrier accelerates beyond its domestic stronghold into a more competitive global arena.
In an industry where turbulence is measured in both altitude and headlines, Indigo isn’t just hiring a strategist, it’s recruiting a steady hand to navigate from domestic dominance to international takeoff, one calculated flight plan at a time.
