Ad Campaigns
LIC Housing Finance puts your name on the door, digitally speaking
MUMBAI: What’s the first sign a house is truly yours? LIC Housing Finance thinks it’s seeing your name on the nameplate-and to mark 36 years of enabling that dream, it’s gone digital with a sentimental twist.
The company, in collaboration with digital agency BC Web Wise, has launched a heartfelt campaign titled ‘Apna Ghar, Apna Naam’, a microsite-led activation that invites users to create and download their very own personalised digital nameplates. No keys, no walls, no paperwork—just your name on the door, digitally rendered as a symbol of aspiration.
Inspired by LIC HFL’s Foundation Day brand film that celebrates the quiet triumphs of homeownership—from picking wall colours to hanging family portraits—this activation brings the emotion online. Visitors to the site can design custom nameplates and share them across social platforms as a way of manifesting their housing dreams.
“Owning a home is one of the most personal dreams for many Indians, and the nameplate is often the most visible sign of that dream coming true,” said BC Web Wise associate creative director, Anuja Bharadwaj. “With this activation, we wanted to recreate that moment of pride, even digitally. It’s simple, it’s emotional, and it’s something everyone can relate to.”
The brand is backing the initiative with a full-throttle digital rollout—reels, stories, user-generated content, and even employee nameplates—all designed to build a community of dreamers proud to say, ‘Apna ghar toh apna hi hota hai.’
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
