MAM
BBlunt unveils ad film for new ‘Hot Shot’ range with Jennifer Winget
Mumbai: Homegrown hair care and styling brand from Godrej Consumer Products Ltd (GCPL), BBlunt has introduced a new ‘Hot Shot’ range of styling products that the brand claim is stylist developed and tested on Indian hair. BBlunt has roped in actor Jennifer Winget as the face of this new hair styling range.
As part of this collaboration, BBlunt has released digital films dedicated to each product in the range. Conceptualised by Schbang, the films highlight the convenience of hair styling at home using the Hot Shot range to get salon-like finish.
“BBlunt has always been committed to making the best solutions tailor-made for Indian hair and weather. The Hot Shot hair styling range is the product of 25+ years of our experience put together in a bottle,” said BBlunt founder and creative director Adhuna. “We want to encourage people to play with hairstyles and express themselves without worrying about any damage. To drive the message of experimenting freely with their hair, there was no better fit than the versatile Jennifer Winget. She brings on board the right attitude and a bucket full of confidence resonating with the brand perfectly.”
“Consumers love their hair as they walk out of the salon, but they often struggle to recreate their style at home – which can be so disappointing. So BBlunt is on a mission to change this,” stated GCPL global creative & digital director Thomas Dawes. “With our Hot Shot hair styling range, we are giving people professional standard products that are rigorously tested in our world class salons. These products will protect against the hair damage caused by electrical tools, help fix your style in one place.”
Known for her inimitable sense of style, Jennifer has been associated with the brand earlier for the launch of its ‘Salon Secret’ range. “BBlunt is a legacy hairstyling brand that I believe in and I am honoured to be a part of it. The Hot Shot hair styling range is the ultimate hair styling trio. We have also launched a DVC which highlights the benefits of the range and shows just how convenient it is to get salon-like hair at home,” said Jennifer Winget.
Two more digital films of Hot Shot range featuring Jennifer Winget will be released in the coming days, said the brand.
Schbang founder Harshil Karia added, “BBlunt’s Hot Shot hairstyling is the perfect range for the upcoming party season! It’s convenient, enriching and the perfect DIY hairstyling tool. The collaboration between Jennifer Winget and BBlunt brings out the best of high fashion, again! We had an amazing time working on this digital campaign and hope that audiences enter 2022 in style.”
The Hot Shot hair styling range is available for purchase on bblunt.com and e-commerce platforms like Amazon, Nyka, among others.
MAM
VML India lands two finalist spots at Cairns Hatchlings 2026
The Mumbai agency is back in Australia with two teams, a UN brief and 24 hours to impress
MUMBAI: VML India is heading to Australia again. The Mumbai-based creative agency has secured two finalist spots at the Cairns Hatchlings 2026 competition, one in the Audio category and one in Design, making it the only Indian agency to have reached the finals in both editions of the contest since its launch in 2025.
Four people will make the trip. Senior copywriter Shilpi Dey and senior art director Raj Thakkar will compete in Audio. Art directors Shabbir and Shruti Negi will go head-to-head with the world’s best in Design. The finals take place at the Cairns Convention Centre from 13th May, culminating in an awards ceremony on 15th May.
The work that got them there is worth examining. For the Audio category, Dey and Thakkar tackled a brief for LIVE LIKE MMAD with a campaign called Inner Voice, Interrupted. Using spatial audio techniques, the campaign recreates the overwhelming self-doubt that descends after a long workday, physically panning negative thoughts left and right before cutting the noise entirely to reveal a confident inner voice. Strategically targeted at commuters via Spotify during evening rush hours, the campaign reframes the hours after work as an opportunity for personal growth and charitable action.
For the Design category, Shabbir and Negi worked on a brief for Canteen’s Bandanna Day, a campaign highlighting how cancer pushes teenagers out of their own defining moments. Using a pixelated design language to create stark contrast between a blurred world of isolation and a focused world of connection, the campaign, titled The Flipside of Cancer, shows teenagers fading into the background of birthdays, skateparks and school proms. As a Canteen bandanna appears, the blur flips and the teenager snaps back into sharp focus.
Kalpesh Patankar, group chief creative officer of VML India, made no attempt to disguise his satisfaction. “We are immensely proud to see our teams consistently excel on the Cairns Hatchlings platform since its inception,” he said. “They have masterfully tackled challenging briefs across diverse categories, demonstrating both layered storytelling and a unique creative approach. This exceptional teamwork is truly inspiring.”
Dey and Thakkar, returning to the finals after last year’s run, were candid about the demands of the audio medium. “It’s one of the most demanding mediums, where we only have a few seconds to capture a listener’s world with sound alone, so absolute clarity is essential,” they said. “The true measure of creative work is its ability to create positive change, and our audio submission was made to help those who need it most while encouraging people to silence the inner voices that hold them back.”
Shabbir and Negi, competing in Design for the first time, described the experience as “a completely different beast.” “We see it as an opportunity to showcase our expertise, raise the bar, and challenge ourselves in new ways, while also learning from creative minds from across the globe,” they said.
In Australia, the four finalists will face a live 24-hour brief from the United Nations before presenting in a live pitch session. Twenty-four hours, one brief, one shot. VML India has been here before. It knows exactly what is at stake.
