Account
BBDO India wins big with Crompton
MUMBAI: BBDO India has won the strategic and creative duties for Crompton’s entire range of household appliances leading with fans and lights. The mandate for the team is to create a modern and contemporary image of Crompton in the mind of young Indians. The account was handed to the agency following a multi-agency pitch.
Crompton Greaves Consumer Electricals MD Shantanu Khosla shared his thoughts on the win, “We are extremely excited to have BBDO as our partner as we build the Crompton brand. BBDO has a proven capability to truly understand consumer insights and convert these into strong creative programs that will continue to build the Crompton Brand Equity amongst Indian consumers and further accelerate our growth.”
On the win, BBDO India CEO Ajai Jhala said, “The Crompton win is a great opportunity for us to work with inspirational clients who have a clear vision of creating and occupying an emotional high ground rooted in a cultural context. The brand idea ‘Let’s hangout at home’ resonates with modern urban couples who are in the process of discovering each other as they set up their home with Crompton’s brilliant range of durables.”
BBDO India chairman and CCO Josy Paul added, “It’s an emotional win because it was the first brand I handled when I started out in advertising. Crompton always stood for reliability. As we set out to give the brand greater relevance, we believe we’ve captured a positive social and cultural change point that’ll make Crompton the youngest and most exciting brand in home décor and durables.“
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
