Three-part micro drama series casts the brand's own appliances as the world's most enthusiastic audience for terrible puns
New AI-powered system creates brand-ready campaigns across formats and languages
T20 World Cup tie-up celebrates lighting evolution through cricket icon’s home journey.
MUMBAI: Crompton is turning up the heat on sustainability. India’s leading consumer electricals brand, Crompton Greaves Consumer Electricals Ltd, has unveiled its ambitious 2035 sustainability roadmap,...
MUMBAI: When machines meet marketing, sparks and questions fly. That was the mood at the 3rd India Brand Summit 2025 during a lively session titled AI...