MAM
BBDO India elevates Shruthi Subramaniam to executive creative director – Mumbai
MUMBAI: BBDO India has announced the elevation of Shruthi Subramaniam to the role of executive creative director – Mumbai. With over 14 years of experience, Shruthi brings a powerful combination of creative excellence and strategic acumen to her new leadership role.
At BBDO India, Shruthi has been the creative force behind campaigns for iconic global brands such as WhatsApp, Bumble, Neutrogena. Her portfolio also includes work for industry giants like Unilever and Mercedes-Benz – projects that are as impactful as they are culturally meaningful. Most recently, she was honoured with a prestigious CLIO Music Award, earning recognition alongside international names like Harry Styles and Ozzy Osbourne – a testament to her ability to create work that resonates across borders and audiences.
In her new role, Shruthi joins BBDO India’s core leadership team, where she will help shape the agency’s creative direction, lead key client partnerships, and mentor emerging talent. Her focus will be on driving innovation in both storytelling and “story-doing,” while pushing the boundaries of modern advertising.
Commenting on Shruthi’s promotion, Josy Paul, Chairman & CCO, BBDO India, said, “Shruthi’s work is famous, her craft is brilliant, and her vision for the future of advertising is inspiring. She’s been an integral part of BBDO India’s growth story. With our vibrant, diverse talent pool, we’re confident she’ll bring even more value to our clients while moving the agency and industry forward.”
Speaking on her new role, Shruthi Subramaniam, ECD, BBDO India shared, “The BBDO Ashram is my home – I want to decorate it with ideas, fill each room with the warmth of conversation, and have people over who never want to leave. Belonging is the start of everything. My wish is to make people belong, bloom and become.”
Brands
Ekart expands IKEA partnership with EV deliveries in Chennai
3PL to handle 600 plus products with 48 hour delivery via EV fleet.
MUMBAI: Flatpacks are going electric and your sofa might now arrive with a smaller carbon footprint. Ekart has expanded its partnership with IKEA to power last-mile deliveries in Chennai, doubling down on speed, scale and sustainability in one of India’s key urban markets. Under the collaboration, Ekart will manage end-to-end large-format deliveries for IKEA across the city using a 100 per cent dedicated electric vehicle fleet. The move makes Chennai the second major market after NCR-Delhi where Ekart handles IKEA’s last-mile logistics, signalling a broader rollout of EV-led supply chains.
The mandate is no small load. Ekart will oversee deliveries for over 600 products from IKEA’s catalogue, ranging from furniture to home décor—categories that demand specialised handling and precision logistics.
Backed by its technology-driven fulfilment network, Ekart is targeting deliveries within a 48-hour window, offering real-time tracking and end-to-end visibility from warehouse to doorstep. The focus is clear: faster turnarounds without compromising on control or customer experience.
The EV-first model also aligns with both companies’ sustainability goals, as urban logistics increasingly shifts towards zero-emission solutions. For IKEA, which continues to expand its omnichannel presence in India, reliable and eco-conscious last-mile delivery is becoming central to scale.
For Ekart, the partnership reinforces its positioning as an enterprise-grade logistics player in large-format commerce. The company already supports over 1,800 retail, D2C and enterprise brands, spanning last-mile delivery, part-truckload services and warehousing.
As India’s logistics ecosystem evolves, this collaboration highlights a growing trend: delivery is no longer just about distance, it’s about efficiency, experience and increasingly, emissions.
