MAM
BBC forum to examine state of UK television dramas
MUMBAI: On Monday 6 December, UK’s leading television drama professionals will come together at the British Academy of Film and Television Arts (Bafta) in London.
They will to tackle one of the key issues in British broadcasting today: just how credible is output for television drama?
The debate Is This Really Me? is being organised by the BBC. It will examine whether television drama in the UK is authentic and how successfully it reflects the diversity of modern life in Britain today.
The panel includes BBC Television drama commissioning controller Jane Tranter, ITV head of continuing series Corinne Hollingworth and Channel 4 drama head John Yorke
Cultural Diversity Network chairman for 2004 Peter Salmon said, “This event will serve as a catalyst for further ideas to improve cultural diversity in drama. The aim of the Cultural Diversity Network is to change the face of television so that it truly resonates with the audience.
“The most successful programmes are those that manage to capture the mood and reflect the social map of their time, so we’re bringing together a rich variety of contributors who will help drive diversity forwards.”
MAM
Coca-cola launches ‘Har Meal Aaaah’ campaign with Mamitha Baiju
Hyperlocal film turns parotta into ‘Parotaaaaaah’ to celebrate meal moments
MUMBAI: One sip, one sound and suddenly, every meal gets its moment. Coca-cola has unveiled its latest campaign, ‘Har Meal Aaaah’, aiming to turn everyday dining into something a little more memorable and a lot more refreshing. Fronted by Mamitha Baiju, the campaign leans into Coca-cola’s iconic “Aaaah” mnemonic that unmistakable expression after the first sip reimagining it as a cultural thread that ties together food, flavour and feeling across regions. The film, rooted in Tamil Nadu’s culinary culture, spotlights the beloved parotta, playfully stretching it into “Parotaaaaaah” to capture the joy of the perfect pairing.
Conceptualised by Ogilvy and extended regionally by Studio X, the campaign blends local insight with global brand cues. It reflects Coca-cola’s ongoing strategy of embedding itself into everyday rituals, this time, not through grand occasions, but through the quiet, familiar moments around food.
The idea is simple but sharply executed: position Coca-cola not as an add-on, but as an essential companion to meals. By tapping into hyperlocal food habits while retaining a universally recognisable brand cue, the campaign aims to deepen emotional recall across diverse audiences.
Early traction suggests the approach is resonating. The campaign has already sparked organic engagement online, with memes and user reactions amplifying its reach proof that sometimes, the smallest ideas travel the furthest.
At a time when brands are competing for attention in increasingly fragmented markets, ‘Har Meal Aaaah’ takes a different route zooming in rather than out. Because in the end, Coca-Cola’s bet is clear: if you can own the moment after the first sip, you can own the meal.
