MAM
Bates Asia acquires Enterprise Nexus; new entity called Bates Enterprise
MUMBAI: WPP’s operating company Bates Asia agreed to acquire, subject to regulatory approvals, a majority stake in Enterprise Nexus Communications Private Limited.
The new merged entity will be called Bates Enterprise.
This latest development continues WPP’s strategy of developing its networks in fast growing markets and sectors. In India, the WPP Group includes leading advertising agencies JWT, O&M, Rediffusion DY&R and Grey Worldwide. The merged entity now becomes the fifth WPP agency network in the top 10 in India.
Under the agreement, Enterprise Nexus founder Mohammed Khan will assume the role of executive chairman while Subhash Kamath will be the CEO of Bates Enterprise.
The Bates Enterprise combine will have offices in all the main metros of India and will offer a complete range of communications services. Apart from the main advertising business, the Bates India group will also include 141 Worldwide for through-the-line marketing services, as well as public relations and exhibitions.
Commenting on the merger Bates Asia non executive chairman Ranjan Kapur said, ‘This is a perfect fit, no conflicts. Perfect management and creative match and a growth in both geographical spread and 360 offerings. I am very bullish on the future of Bates Enterprise, as it will now be called.”
Bates Enterprise chairman designate Mohammed Khan says, “The new combined agency will offer a powerful alternative to major advertisers. It’s a very important development in what has been a very exciting career.”
Kamath says, “It’s a great opportunity to create something really fantastic. It’s an awesome team, terrific brands, and we’re really looking forward to doing some path breaking work for our clients. We’re all extremely charged up.”
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
