Bata India names Gajesh Yadav lead for retail marketing and visual merchandising

MUMBAI: Bata India has named Gajesh Yadav as lead, retail marketing and visual merchandising, as the footwear company focuses on strengthening its retail campaigns and in-store customer experience.

Yadav announced the appointment on LinkedIn, saying he has stepped into the role after working on national retail campaigns, strengthening in-store experiences and collaborating with teams across the country.

He said he would focus on building stronger retail experiences, delivering commercial impact and contributing to Bata India’s growth.

Yadav brings extensive experience with Bata India, having held several marketing and visual merchandising roles at the company. He most recently served as lead, VM execution, a role he took up in August 2025.

He previously served as AGM, marketing, franchisee business, from June 2024 to January 2026. His earlier roles at Bata included senior manager, retail marketing and visual merchandising, visual merchandising manager and marketing manager.

Yadav first joined Bata India in September 2007 as assistant manager, handling marketing POSM production and deployment across India. He later moved to Cheil India, where he worked as associate account director, handling retail activations, product launch events, store launches and execution.

Earlier in his career, Yadav worked as marketing coordinator at Reliance Communications.

With nearly two decades of experience across retail marketing, visual merchandising, activations and brand execution, Yadav’s new role brings together several areas of his experience as Bata India looks to deepen its retail and in-store engagement.