MAM
BARC shows it cares for children
MUMBAI: BARC India is treading the path of altruism by adopting four public schools and an alumni hub in Mumbai to provide them with better educational facilities and make it fun.
The initiative titled BARCares will commence from Diwali and the schools cater to the underprivileged parts of the community. BARC India CBO Romil Ramgarhia says, “We believe an initiative like this, on behalf of our stakeholders, not only adds value but also adds commitment for an overall enthused and motivated performance as a responsible joint industry body representing the three apex bodies of IBF, AAAI and ISA in our country.”
The ratings agency isn’t bound by law to undertake any Corporate Social Responsibility (CSR) activities. “We are taking education for a cause to contribute for the sake of society,” adds Ramgarhia.
BARC India has tied up with NGO Akanksha Foundation that has been working in this space for over 20 years and runs more than 20 schools in Pune as Akanksha schools helping more than 7000 students so far. The NGO conducts the first assessment to identify schools that need help.
The four adopted schools are Wadi Bunder Mumbai Public School in Mazgaon, DN Nagar Mumbai Public School in Andheri, Natwar Nagar Mumbai Public School in Jogeshwari and Mahatma Phule Jyotibha Mumbai Public School in Masjid Bunder. Donated items include functional desktops, laptops, whiteboards, atlas, desks, chairs, curtains, fans, paints and paintbrushes.
Brands
SPNI promotes Tavishi Budhiraja to vice president for HR and DEI
Longtime HR leader steps up to drive revenue teams and inclusion agenda
GURUGRAM: Sony Pictures Networks India has elevated Tavishi Budhiraja to vice president, HR business partner for revenue functions and diversity and inclusion, strengthening its people leadership across key business verticals.
In her expanded role, Budhiraja will oversee HR strategy for revenue-facing teams including ad sales across linear and digital, distribution and international business, while continuing to lead the company’s diversity and inclusion initiatives.
Budhiraja has been with the network for over 15 years, rising through the ranks from HR business partner for ad sales to assistant vice president, where she also took on the diversity and inclusion mandate. Her elevation reflects both continuity and a sharper focus on aligning people strategy with business growth.
Prior to joining SPNI, she worked with Reliance Communications as deputy manager, gaining early experience in human resources.
Announcing the move, Budhiraja said she looks forward to deepening impact and strengthening people strategies across teams, while continuing to grow within the organisation.
The promotion comes as media companies increasingly invest in talent and workplace culture to support evolving revenue models and digital expansion, making HR leadership a critical lever for long-term growth.
