MAM
Barbeque Nation launches a musical video with singing sensation Usha Uthup to promote its ‘Year-End Carnival’
Bangalore, December 23, 2019: Barbeque Nation, India’s leading casual dining restaurant chain, has launched a musical video with singer, Usha Uthup, to promote its ‘Year-end carnival’, being held between December 20th and January 5th, across the country. Titled, “Jhoom Barbeque Jhoom”, the musical video is an ode to all the fans of Bollywood, especially those who love the hits of the Disco era, popularised by the star singer herself. The special song fuses retro lyrics with items on Barbeque Nation’s menu, to create an amazing track for the brand.
The musical offers diners at Barbeque Nation, the perfect setting to enjoy their year-end get-togethers, with some retro style Bollywood music and great food, the combination of which, creates the perfect mood to unwind and indulge.
About the Music Video:
The musical video has been shot at multiple Barbeque Nation outlets, with Usha taking centre stage, singing and tapping her foot, along with staff members at the restaurant. The song, ‘Jhoom Barbeque Jhoom’ is extremely catchy, with Usha’s unique voice and style adding to the splendour. The video takes viewers through the set-up of a studio that records music, which essentially is a counter at the restaurant, followed by some amazing shots of special recipes of Barbeque Nation.
Creative Credits:
Production House: Usha Uthup team
Lyrics: Barbeque Nation team
Choreographer: Piyush Malhotra
Mr. Kayum Dhanani, Managing Director, Barbeque Nation, said, “Everybody wants to end the year on a happy, fun and celebratory note, so we decided to infuse all of them into a package, creating a video song with the sensational, Usha Uthup, to entertain and satiate our esteemed guests. The special décor at our restaurants too, add to the flavour of music and food, creating the perfect atmosphere for an amazing year-end party. The ‘Jhoom Barbeque Jhoom’ song perfectly enunciates what the brand stands for, on a lighter note and will leave hundreds of thousands of people humming the tune for the rest of the year and beyond.”
The video is being promoted extensively on Barbeque Nation’s social handles, Facebook and Instagram, and also on YouTube.
MAM
Dinshaw’s launches 3x chocolate cone with ‘Dildaari’ campaign
Vinod Kambli fronts summer push built around richer final bite.
MUMBAI: The sweetest part of an ice cream may no longer be the first lick, it is now the last word. Dinshaw’s is rewriting the rules of cone indulgence with its new ‘Dildaari’ campaign, built around a simple twist: three times more solid chocolate at the tip.
At the centre of the launch is a familiar consumer truth, the final bite of a cone is often the most anticipated. Dinshaw’s is leaning into that moment, turning it into the hero by amplifying the chocolate layer at the bottom, effectively repositioning the end of the cone as the highlight of the experience.
The campaign is fronted by former Indian cricketer Vinod Kambli, whose personal journey lends an emotional undertone to the storytelling. Built around the line “Jinko life mein thoda kam mila, unke liye thoda zyada”, the narrative blends nostalgia with generosity, framing the product upgrade as more than just a feature, it is a gesture.
Timed for peak summer and the ongoing cricket season, the campaign taps into moments of heightened consumption and sentiment, where small indulgences carry outsized emotional value.
The new range features nine flavours Badam Roasted, Butterscotch, Caramel Dolce, Choco Chip, Chocolate Brownie, Chocolate Ganache, Cookies n Cream, Mississippi Dark and Mocha Black and White each designed to complement the enhanced chocolate finish.
Conceptualised by Womb, the campaign pivots away from functional messaging to a more human insight: that sometimes, the smallest additions can make the biggest difference.
As brands continue to hunt for differentiation in a crowded category, Dinshaw’s bet is clear, if you cannot change the whole cone, make the last bite unforgettable.
