MAM
Bank of Baroda onboards cricketer Shafali Verma as Brand Endorser
Mumbai: Continuing its association with ace athletes and sportspersons, Bank of Baroda on Tuesday announced Indian cricketer Shafali Verma as its brand endorser.
“We continuously support the youth of the country through various banking and non-banking initiatives and this announcement reflects the Bank’s ethos of adding value to its customer experience by choosing youth-icons like Shafali to inspire them. Her personality resonates grit, determination, and dependability which reflects the Bank’s brand ideologies,” said Bank of Baroda MD and CEO Sanjiv Chadha.
Verma became the youngest woman cricketer to play for India in her debut game against South Africa. “She brings in a natural connect with today’s youth, especially women and she exuberates sportsman spirit and qualities on and off-field,” said the bank in a statement. The top-order batswoman is currently playing across all formats for India.
“I am humbled and proud of being associated with an institution whose legacy is more than a century old. I personally connect with the Bank’s forward-looking vision and its futuristic approach in all spheres of banking and technology,” Verma said.
MAM
Coca-cola launches ‘Har Meal Aaaah’ campaign with Mamitha Baiju
Hyperlocal film turns parotta into ‘Parotaaaaaah’ to celebrate meal moments
MUMBAI: One sip, one sound and suddenly, every meal gets its moment. Coca-cola has unveiled its latest campaign, ‘Har Meal Aaaah’, aiming to turn everyday dining into something a little more memorable and a lot more refreshing. Fronted by Mamitha Baiju, the campaign leans into Coca-cola’s iconic “Aaaah” mnemonic that unmistakable expression after the first sip reimagining it as a cultural thread that ties together food, flavour and feeling across regions. The film, rooted in Tamil Nadu’s culinary culture, spotlights the beloved parotta, playfully stretching it into “Parotaaaaaah” to capture the joy of the perfect pairing.
Conceptualised by Ogilvy and extended regionally by Studio X, the campaign blends local insight with global brand cues. It reflects Coca-cola’s ongoing strategy of embedding itself into everyday rituals, this time, not through grand occasions, but through the quiet, familiar moments around food.
The idea is simple but sharply executed: position Coca-cola not as an add-on, but as an essential companion to meals. By tapping into hyperlocal food habits while retaining a universally recognisable brand cue, the campaign aims to deepen emotional recall across diverse audiences.
Early traction suggests the approach is resonating. The campaign has already sparked organic engagement online, with memes and user reactions amplifying its reach proof that sometimes, the smallest ideas travel the furthest.
At a time when brands are competing for attention in increasingly fragmented markets, ‘Har Meal Aaaah’ takes a different route zooming in rather than out. Because in the end, Coca-Cola’s bet is clear: if you can own the moment after the first sip, you can own the meal.
