Ad Campaigns
Bajaj Finserv drives awareness around its EMI Network
MUMBAI: Bajaj Finance, the lending arm of Bajaj Finserv has launched the digital campaign to drive awareness around its EMI Network.
The campaign aims towards highlighting the wide range of product categories on the platform along with instant and hassle-free financing options.
The new campaign takes forward the brand proposition of Bajaj Finserv towards making consumer’s life pursuits hassle-free. It builds on the brand’s endeavour to offer best-in-class shopping experience to its consumers through a no-cost EMI option on a gamut of products ranging from electronics, appliances, smartphones, home décor, groceries to fashion, travel, fitness, sports and lifecare.
The film has been conceptualised and executed by LEO Burnett, Mumbai. Digital videos supported by related content will be targeted across all digital platforms. The campaign will be live till 10 August 2018.
Bajaj Finserv’s EMI network is India’s fastest growing EMI Network that brings together hassle-free payment options and over 60,000 stores spread across 1300+ cities in India. This robust network of sellers offers its customers the option to buy over 1 million products in over 30 categories on easy EMIs. This includes consumer durables, digital products, lifestyle products and new categories like groceries, holiday packages and lifecare surgeries like bariatrics, knee replacement and hair transplant.
The Bajaj Finserv EMI Network Card works like a pre-approved loan and comes with no hidden charges. Offered through Bajaj Finance Limited, it allows payments through No Cost EMIs – which means no more exorbitant interest. Currently, there are over 7.1 million Bajaj Finserv EMI Network card-holders.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
