MAM
Bajaj Allianz spends Rs 800 million on marketing
NEW DELHI: Bajaj Allianz is one of the few major advertisers on television which has refrained from using a brand ambassador, because it feels the basic agent should be given importance.
For this reason, it has been using an animated character as an agent for its advertisements instead of a film, TV or sports personality as others have done.
Bajaj Allianz head of marketing and corporate communications Akshay Mehrotra said Bajaj Allianz had 250,000 agents and this ad was to give them importance and make them more friendly and noticeable. He also said using a brand ambassador may deflect attention from the real agents.
Mehrotra told indiantelevision.com that it spends approximately Rs 800 million on its marketing and advertising, which works out to around 0.2 per cent of its total revenue. He said most of this was spent on TV advertising. The online advertising was through online aggregators and Google, he added.
Mehrotra was speaking on the sidelines of a press meet to announce a tie-up with Rubberband Infotainment Ventures and Anupam Kher Company for a quiz programme, ‘Discover India with Anupam Kher’ to be telecast on Star Plus at noon on Sundays from 13 February in eight episodes, starting with quarter finals.
Mehrotra said that there was no plan even at present to take on a brand ambassador, and the tie-up with Kher was only for this programme.
He said that Bajaj Allianz preferred to enter into partnerships rather than sponsorships, and it had earlier produced a 10-episode programme ‘Super Idols’ on IBN 7 on the disabled with Salman Khan.
Brands
Magellanic Cloud names Syed Ameeruddin CEO of e-surveillance arm
Keeping a sharper eye on the future, Magellanic Cloud is putting a seasoned watcher in charge.
MUMBAI – Magellanic Cloud Ltd. has elevated Syed Ameeruddin as Chief Executive Officer of its e-surveillance business, bringing its iVIS and Provigil operations under a unified leadership to accelerate growth in intelligent monitoring and infrastructure solutions.
Ameeruddin, a nearly two-decade veteran of the company, steps into the role after leading the e-surveillance vertical. His career trajectory—from Business Development Manager to the top of the vertical—reflects a steady climb built on operational depth, client engagement, and strategic execution across multiple subsidiaries.
Over the years, he has played a central role in expanding the company’s footprint, strengthening client relationships, and streamlining operations. He has also been instrumental in integrating acquisitions, helping align new businesses with Magellanic Cloud’s long-term strategy while stabilising performance across diverse domains.
More recently, Ameeruddin has contributed to securing key mandates spanning railways, the National Highways Authority of India, and the BFSI sector—wins that have bolstered the company’s order book and deepened its presence in critical infrastructure.
Commenting on the move, Joseph Sudheer Thumma said Ameeruddin’s leadership has been “pivotal in shaping the e-surveillance business,” citing his ability to drive growth, build teams, and deliver strategic wins as key to the company’s journey. His elevation, Thumma added, is expected to further accelerate expansion in AI-driven surveillance and infrastructure solutions.
The transition comes as demand surges for AI-enabled monitoring, centralised command systems, and large-scale deployments across mission-critical environments. Magellanic Cloud’s e-surveillance segment—anchored by iVIS and Provigil—has emerged as a significant growth engine, delivering projects across banking, transport, highways, and public infrastructure.
In his new role, Ameeruddin will focus on scaling platform capabilities, expanding deployments in complex environments, and developing integrated solutions that enhance real-time intelligence and operational resilience. He will continue to serve as Chief Operating Officer of the company alongside his new responsibilities.
With this leadership shift, Magellanic Cloud is doubling down on its ambition to stay ahead in India’s rapidly evolving surveillance ecosystem—where seeing, increasingly, is not just believing, but predicting.
