Ad Campaigns
Bajaj Allianz Life’s fitness initiative honours ISRO on 75 Republic Day
Mumbai: Bajaj Allianz Life, a private life insurance company, proudly unveils Plankathon 2024, the fourth edition of its unique fitness initiative. This edition themed #PlankForAces, is exceptional as it seeks to express gratitude towards the Indian Space Research Organisation (ISRO) – the true aces who propelled India to the moon and, more recently, achieved success with the Solar Mission, Aditya L1. The initiative is impeccably timed to coincide with the celebration of India’s 75 Republic Day and will culminate in an on-ground event in Bangalore’s Sri Kanteerava Outdoor Stadium on 11 February 2024.
Through the countdown to the on-ground event, this unique challenge encourages individuals to share their planking videos with the #PlankForAces, creating a collective gesture of gratitude for ISRO’s stellar contributions to space exploration.
Bajaj Allianz Life chief marketing officer Chandramohan Mehra said, “A highly engaging fitness drive at the core, the plank initiative in its fourth edition, continues to be anchored on platforms that strike a chord with a larger cohort. The new edition of the Plank campaign celebrates ISRO’s accomplishments, aligning with India’s unmatched rise in tech, economic and geopolitical power. We are confident that #PlankForAces will generate massive participation as it has always done”.
The Bajaj Allianz Life Plankathon has gone beyond individual health and fitness benefits to contribute to larger societal causes since 2018. The first edition, #36SecPlankChallenge, was linked to curing heart disorders amongst economically disadvantaged kids in collaboration with Hrudaya Foundation. The second edition, #PlankForIndia, supported the young Indian Olympians in association with OGQ. The third edition of #PlankToThank aimed to express gratitude towards the Indian Armed Forces, mark India’s 75 Independence Day in style and provide a livelihood for retired jawans.
#PlankForACES 2024 and commit to champion the cause of fitness, and salute the real ACES of ISRO.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
