MAM
Bajaj Allianz Ace unique savings plan, enabling customisation of cash flow as per life goals
Mumbai: Participating life insurance plans, commonly known as par policies allow policyholders to share the company’s profits based on the company’s financial performance. These plans have been a valuable investment option, popular amongst customers because of the key attributes: safety, liquidity, and returns. They pay both guaranteed benefits and non-guaranteed bonuses based on the company’s profits. However, conventional par products are rigid, providing predetermined returns and limited opportunities for customers to customize their plans. Bajaj Allianz Life has changed the game by bringing in the power of choice with their new product, Bajaj Allianz Life Ace.
Bajaj Allianz Life Ace is a is a first-of-its-kind dynamic, non-linked, participating, individual life insurance savings plan. Its key feature is that it offers customers the flexibility to choose the desired income, income start year, income period, adjust maturity benefits as per their goals and much more!
Bajaj Allianz Life has established the credibility of its par products by consistently delivering substantial returns and bonuses declared by the Company. Through Bajaj Allianz Life Ace, the company has further strengthened this commitment.
Key Features of Bajaj Allianz Life Ace:
● Dynamic adjustment of income and maturity benefit
● Flexibility of choosing the term and amount of both premium payment and income
● In addition to the life cover, offers life-long income up to the age of 100 years
● Option to receive income as early as the first month of the policy
● Choice to defer income for a certain period, ranging from 1 to 5 years
● Option of Goal Protection Benefit ensuring financial security to the nominee in the unfortunate event of the policyholder’s demise through death benefit, waiver on premium, along with continued income and maturity benefits
● Additional two per cent income benefit for women policyholders
AD Agencies
Omnicom Advertising names Ellie Brocklehurst chief growth and marketing officer for Asia
The former TBWA Asia marketing chief returns from maternity leave with an ambitious mandate to make Omnicom the most sought-after network in the region.
NEW YORK: Ellie Brocklehurst is back, and she is not easing herself in gently. Omnicom Advertising has appointed Brocklehurst as chief growth and marketing officer for Asia, a role that puts her in charge of growth and marketing initiatives across the network’s three flagship agencies: BBDO, McCann and TBWA. Her brief is to sharpen existing capabilities while identifying new avenues for expansion across the region.
Brocklehurst brings a career that has moved steadily upward through some of the industry’s most recognisable names. She began at Source Music before moving through Exposure Public Relations and Marketing, Taurus Marketing and LEWIS Global Communications. She then joined BBDO Worldwide as communications manager for the Asia group, rising to regional communications director for Asia. At Wunderman Thompson, she served as head of marketing and PR for APAC before being elevated to APAC growth marketing lead, where she worked closely with local management teams on client expansion strategies, new business acquisition and brand building. Most recently, she served as chief marketing officer at TBWA\Asia.
Brocklehurst, who is returning from maternity leave, was characteristically direct about what she intends to do with the opportunity. “Transitioning back from my final maternity leave is a significant personal milestone,” she said. “While it’s the end of one era at home, it marks the beginning of an ambitious new one professionally.” She left little doubt about the scale of her ambition. “I’m stepping into this role with a clear mission: to make Omnicom Advertising the most awarded, revered, and sought-after agency network in Asia.”
In a region where agency networks are jostling hard for creative dominance and client loyalty, that is a target worth watching. Brocklehurst has spent two decades learning exactly how this game is played. Now she gets to set the rules.
