MAM
Baggit bags Shraddha Kapoor as brand ambassador
MUMBAI: Baggit, India’s most-loved bag and accessories brand, has signed up popular Bollywood actor Shraddha Kapoor as its brand ambassador. In her new role, Kapoor will be associated with Baggit for the years 2018 and 2019. The association with Kapoor, a popular youth icon, reflects Baggit’s drive towards staying on point with the expectations of today’s young millennials and yet retaining relevance with its existing customer base.
Kapoor is one of Bollywood’s leading stars and has received both critical and popular acclaim for her choice of films. She is known for her sense of style and her trendsetting looks, much sought-after by today’s Gen Next. Baggit’s latest collection has been put together by Baggit MD and chief design curator Nina Lekhi and mirrors the vibrant personality and joie-de-vivre of its new brand ambassador. Baggit is currently present in 100 cities across India in 52 exclusive outlets as well as in 1000 plus multi-brand retail doors.
Lekhi says, “Shraddha is a great fit for Baggit. She personifies Baggit’s key proposition of beauty with strength. A fashion icon and a powerhouse of talent, Shraddha’s vibrant, exciting and vivacious personality makes for a perfect fit with the style and panache that Baggit has become synonymous with. We at Baggit believe in adapting and staying in tune with the changing trends and demands of our customers and our association with Shraddha is a perfect example of this. Baggit and Shraddha together are a power-packed combination for the gen-next customers.”
Elaborating on her brand association Kapoor said, “My bag is an essential must-have accessory for me. I never leave anywhere without it. And Baggit has just opened a world of amazing designs, colours and strong bags. I love it! I totally love their designs and completely relate to their philosophy of different bag for every different occasion. It’s a must-have for today’s woman on the go, especially since we tend to carry our world in our handbags. This is exactly what Baggit offers. I am really looking forward to our association.”
An environmentally conscious vegan brand, Baggit emphasises on the use of eco-friendly materials as well.
MAM
DGTOOHL partners Magnite to scale programmatic DOOH in India
Tie-up aims to boost transparency and real-time access in outdoor ads
NEW DELHI: DGTOOHL, a product of Mobiyoung, has entered into a strategic partnership with Magnite to expand programmatic digital out-of-home advertising capabilities in India, as the sector looks to modernise and align more closely with digital media standards.
The collaboration is aimed at addressing long-standing inefficiencies in the outdoor advertising ecosystem, where manual processes and limited transparency have often made campaign execution difficult to track and measure. By introducing programmatic integration, the partnership seeks to bring real-time visibility, improved accountability and data-led decision-making to the medium.
Outdoor advertising in India has traditionally lagged behind digital channels in terms of measurement and optimisation. The move towards programmatic DOOH is expected to change that, enabling advertisers to monitor, audit and refine campaigns with greater precision.
Under the partnership, Magnite will provide the infrastructure to connect DOOH inventory with global demand-side platforms, allowing advertisers to plan and activate outdoor campaigns programmatically, much like they do across mobile, web and connected TV.
“Programmatic DOOH is bringing a much-needed shift in how outdoor advertising is planned and executed,” said DGTOOHL co-founder and CTO Mayank Sharma. “By introducing transparency and real-time capabilities, we are enabling advertisers to move beyond traditional limitations and adopt a more measurable, data-led approach.”
DGTOOHL will focus on aggregating and streamlining access to DOOH media inventory, while Magnite will handle real-time transactions and demand integration, creating a more seamless buying experience for brands and agencies.
The timing reflects a broader industry shift. As programmatic buying becomes standard across digital formats, DOOH is increasingly being seen as the next frontier, allowing brands to extend digital strategies into physical environments. This integration enables more cohesive, cross-channel campaigns, where outdoor advertising complements online and CTV efforts to boost reach and recall.
“As advertisers look for unified and measurable media solutions, programmatic DOOH offers a strong opportunity to extend digital strategies into the physical world,” said Magnite senior account manager Jerit Kunjumon.
Industries such as FMCG, real estate, automotive and retail, traditionally heavy users of outdoor media, are expected to be among the early adopters of programmatic DOOH in India.
The partnership also promises operational benefits, including near real-time campaign activation, reduced reliance on intermediaries and improved monitoring of campaign performance.
As digital and physical media ecosystems continue to converge, the collaboration between DGTOOHL and Magnite signals a step towards making outdoor advertising more accountable, scalable and aligned with the expectations of modern marketers.
