Brands
Badshah turns up the heat with Shelter 6 vodka launch
MUMBAI: Badshah has swapped bars for bottles, and the result is anything but watered down. Global music icon and cultural trendsetter Badshah has stepped beyond the stage to unveil Shelter 6, a premium vodka created in partnership with Cartel Bros, the team behind celebrity-backed whisky labels The Glenwalk with Sanjay Dutt and The GlenJourneys with Ajay Devgn.
Shelter 6 takes its name from the idea of a welcoming space for everyone, championing creativity, energy, expression and belonging. The vodka is distilled six times in Russia for a clean, ultra-smooth profile designed to “glide like water” while still packing character. With its metallic bottle and minimal design, the brand aims to reflect the spirit of a generation that is bold, expressive and unstoppable.
The venture comes with ambition poured generously. The brand is targeting at least 25 per cent of India’s vodka market and a valuation of Rupees 700 crore within three years. Shelter 6 will hit shelves across Maharashtra and Goa this November, marking what its creators call a new chapter in India’s premium spirits category.
For Badshah, Shelter 6 is more than another business venture. “Shelter 6 goes beyond vodka, it’s an experience rooted in emotion, passion and authenticity. I’ve been involved in every part of the creative journey. It captures the spirit of today’s youth who live unapologetically and never slow down,” he said.
Every aspect of the brand carries his artistic imprint, from the pared-back design to the liquid’s balance of smoothness and intensity. Crafted for creators, performers and anyone who leads with confidence, the vodka aims to offer both sophistication and accessibility.
Cartel Bros co-founder and Living Liquidz and Mansionz founder Mokksh Sani said, “With Shelter 6, we are bringing the next big wave in premium spirits. After The Glenwalk and The GlenJourneys, we wanted something that blends craftsmanship with cultural energy. Badshah brought that vision alive.”
Flavoured variants are planned for release next year, expanding the brand’s footprint as it seeks to blend culture, craft and ambition in one sleek bottle.
Shelter 6 is more than a drink. It is a statement, distilled with purpose and designed for those who move through life with style, energy and intent.
Brands
Bajaj Consumer Care FY26 profit rises to Rs 193.7 crore
Revenue climbs to Rs 1,092 crore as profit grows 49 per cent YoY
MUMBAI: Hair today, growth tomorrow Bajaj Consumer Care Limited seems to have found its shine again, posting a sharp jump in profitability even as it doubled down on brand spends and expansion. The company reported a net profit of Rs 193.7 crore for FY26, marking a strong 49 per cent rise from Rs 130.1 crore in FY25. Revenue from operations also grew to Rs 1,092.2 crore, up from Rs 942.8 crore a year earlier, signalling steady demand momentum across its portfolio.
For the March quarter, profit stood at Rs 64.1 crore, compared to Rs 31.5 crore in the corresponding period last year, while revenue rose to Rs 308.3 crore from Rs 243.5 crore.
The performance came despite a notable increase in spending. Advertising and sales promotion expenses climbed to Rs 168.3 crore in FY26, up from Rs 137.8 crore in FY25, reflecting continued investment in brand building. Other expenses also rose to Rs 151.3 crore from Rs 134.2 crore, indicating a broader push towards growth.
Operating efficiency, however, held firm. Profit before tax increased to Rs 234.8 crore in FY26 from Rs 157.7 crore a year earlier, supported by disciplined cost management across materials and inventory.
On the balance sheet, the company’s total assets expanded to Rs 959.1 crore as of March 31, 2026, compared to Rs 931.9 crore a year earlier. Other equity rose to Rs 780.3 crore, reinforcing a stronger financial base.
Cash flow from operations saw a significant uptick, reaching Rs 196.9 crore in FY26, nearly three times the Rs 67.9 crore recorded in FY25, highlighting improved working capital management.
However, the year also saw aggressive capital allocation. The company spent Rs 190.2 crore on share buybacks, contributing to a net cash outflow of Rs 196.5 crore from financing activities. Cash and cash equivalents stood at Rs 6.8 crore at the end of the year, down from Rs 25.6 crore.
Even as investments in subsidiaries and assets continued, the numbers suggest a company balancing growth ambitions with shareholder returns keeping one eye on expansion and the other on efficiency.
With margins improving and revenue steadily climbing, Bajaj Consumer Care appears to be combing through the competition with renewed confidence.
