MAM
Bacardi India’s Dewarists makes it to the Branded Content and Entertainment shortlist
MUMBAI: Music reality show The Dewarists, which was sponsored by Bacardi India’s brand Dewar‘s Scotch, has won itself a place in the Branded Content and Entertainment Lions category at the 59th Cannes Lions Festival.
The entry, sent by Bacardi India, has qualified in the sub category ‘Best non-fiction program, series or film where a client has successfully created a reality, documentary or light entertainment show around a product(s) or brand(s).’
The agencies involved in the campaign are Babble Fish Productions, Only Much Louder Entertainment and Design of Information.
The category of Branded Content and Entertainment category has been introduced this year and has received 800 entries. There were 18 entries from India and Bacardi was the only one to make it to the shortlist.
The Dewarists, a 10 part TV series, documented the stories and journeys of over 40 musicians from different genres. It was designed for a young urban audience. It saw participation by independent musicians ranging from Grammy-winners to lesser-known believers in their craft, as they explored 10 different locations across India, while creating seemingly unlikely but equally unique collaborations across musical genres.
It was also the first Indian TV show to be simulcast online, rendering it more accessible as it got over 45 per cent mobile viewers.
The target audience had been identified as the 25-34-year-old male consumer who likes to experiment but at the same time is apathetic towards commercial messaging. This young set is also least likely to watch television by appointment and most likely to be found online.
The show’s YouTube channel got over 1.7 million, making it the top rated brand channel in the country at the time. Considering there are restrictions on advertising by liquor brands in India, Dewar’s Whiskey gained over $ one million in publicity from The Dewarists. Through distribution of the 10 collaboration tracks created during the show for free, Dewar’s India Facebook page generated over 3.2 million social engagements and over 120,000 downloads.
Buying family medical insurance online in India has become a common option for individuals who want to secure health coverage for multiple family members under a single policy. However, many buyers are unsure about the exact steps involved in selecting and purchasing the right plan online.
In this guide, you will know the step-by-step process of buying family medical insurance online in India, along with the key factors to review before purchasing a suitable policy.
Step 1: Assess Your Family’s Healthcare Needs
Before buying online health insurance, check the healthcare needs of all family members. Check age, existing illnesses, regular medicines, and the likely need for hospital care later. This helps in selecting a suitable sum insured, policy type, and level of cover. It also reduces the chance of buying a plan that appears suitable but does not meet actual medical needs.
Step 2: Visit the Insurance Company’s Official Website
After understanding the family’s needs, visit the insurer’s official website and read the plan details carefully. Use the official platform to review eligibility, policy wording, waiting periods, cover details, exclusions, and renewal terms.
This step gives a clearer understanding of how the policy works before payment is made. It also helps avoid confusion caused by incomplete summaries on other pages.
Step 3: Compare Available Family Health Insurance Plans
A family medical insurance policy should be compared on factors beyond the premium. Review the sum insured, hospital network, room rent limits, pre- and post-hospitalisation cover, daycare treatment coverage, and waiting periods. It is also important to check treatment sub-limits and specific policy conditions.
Careful comparison helps determine whether a plan provides balanced coverage and whether its terms are suitable for the healthcare needs of the entire family.
Step 4: Choose the Right Policy and Start the Online Purchase
Once the options have been compared, select the policy that best fits the family’s medical needs and budget. Before starting the application, review the covered members, policy term, benefits, and main conditions again. This is an important stage because errors here can lead to the wrong cover amount, an unsuitable variant, or missing details that create problems during policy use.
Step 5: Calculate the Premium Using an Online Calculator
Use the online premium calculator before making the final choice. Enter the correct details, including age, city, number of insured members, and selected cover amount. The result helps in understanding the expected premium and whether the policy fits the annual budget. This step is useful because it allows cost and coverage to be reviewed together, instead of choosing a plan only because the premium looks lower.
Step 6: Fill in Personal and Medical Details
When filling in the proposal form, provide accurate details for each insured member. This includes name, date of birth, contact details, medical history, ongoing treatment, and previous insurance information if required.
Every answer should be complete and truthful. Incorrect or missing details can create difficulty later. Before you submit the form, read every section again and correct any mistakes.
Step 7: Make Payment Through the Secure Payment Gateway
After checking the form, go to the payment page and complete the transaction through the secure payment gateway. Review the premium, policy term, and entered details once more before confirming payment.
After the transaction is completed, save the receipt, reference number, or confirmation message carefully. Keeping this record is useful if you need to track the purchase or follow up on policy issuance later.
Step 8: Download and Keep Your Policy Document Safely
Once the policy is issued, download the policy document, schedule, and any related papers without delay. Read them carefully to confirm member names, policy period, sum insured, and major terms. Save a digital copy in a secure folder and keep a printed copy if needed. Proper record keeping makes future renewals, document checks, and policy servicing easier and more organised when information is required quickly.
Conclusion
Buying health cover online becomes easier when you handle each step with attention. From checking your family’s needs to reading the final document, every stage helps you make an informed choice. A careful approach can reduce mistakes, improve your understanding of policy terms, and help you choose coverage that matches your household’s medical needs, financial capacity, and long-term healthcare planning in a reliable way for your family over the long term.
