Ad Campaigns
Kit Global dials into Telegram Ads as official partner in India
MUMBAI: Talk about sending the right message. Kit Global has become the official partner for Telegram Ads in India, giving advertisers direct access to the fast-growing platform’s unique ad solutions.
The international 360 degree marketing player is promising brands a smoother ride into Telegram territory with perks like local onboarding, multilingual support and real-time market insights. For marketers weary of crowded feeds and banner fatigue, Telegram’s opt-in channels are pitched as a fresher, cleaner way to reach audiences who actually want to hear from them.
“At Kit Global, we’ve always been proud to be at the forefront of market change. We embrace innovation rather than relying on what’s already known,” said chief executive, Olga Dulinskaya. She added that the tie-up gives clients confidence that every campaign rides on opportunities designed for today’s fast-changing digital world.
For Telegram, the move could broaden its appeal among Indian advertisers eager to cut through the noise. Instead of chasing disengaged scrollers, brands can speak directly to niche, interest-led communities. For Kit Global, which already runs high-performing campaigns across fintech, gaming, e-commerce and entertainment, the partnership reinforces its positioning as a future-ready marketing outfit.
As India and Southeast Asia power the next wave of internet growth, Kit Global is betting that Telegram Ads will be a channel worth watching. After all, when it comes to winning engagement, sometimes it pays to be on the same wavelength.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
