MAM
B4U Music, Tanishq launch ‘Pinjar’ contest
MUMBAI: At B4U, it pays to know your history.
B4U Music in association with Tanishq brings Pinjar contest. The winner stands to win a piece of timeless jewellery. The particiapants have to answer a simple question based on the Indian history.
Based on Amrita Pritam’s famous novel, Pinjar depicts riots, mayhem and human suffering that occurred during the 1947 partition and give a human perspective to the tragic event. The movie stars Urmila Matondkar as Puro, Manoj Bajpai as Rashid,Sanjay Suri as Ramchand, Sandali Sinha as Lajo and Priyanshu Chatterjee as Trilok who have been victims of the partition and the communal riots and at the same time have experienced love and compassion in the hearts of the people.
Protagonist Puro has been a victim of circumstances during the turbulent times of the partition of India, who wants to rewrite her destiny and survive amidst hatred. Rashid has committed an unpardonable crime and once upon a time rich Ramchand is a man of peace and love has lost his loved ones and now has to live as refugee. As for Lajo, a newly married woman, life has taken a dramatic turn. Trilok is an idealist completely against the beliefs of the society, torn between relationships between the families.
Set in the pre partition and partition era, 56 years ago when 25 lakh people were forced to leave everything behind and flee, thousands lost their lives in the ensuing violence. It is the story is people who amidst of the hatred, bloodshed and confusion, dared to forgive and even began to love the ‘enemy’
Brands
Hyundai and TVS Motor partner to develop electric three wheelers
Joint development pact targets last mile mobility with localisation push
MUMBAI: Three wheels, one big ambition and a charge towards the future. Hyundai Motor Company and TVS Motor Company have signed a joint development agreement to co-create electric three-wheelers (E3Ws), aiming to crack India’s complex last-mile mobility puzzle. The collaboration moves beyond concept talk into execution mode, building on the E3W prototype first showcased at the Bharat Mobility Global Expo 2025. The goal now is clear, design, develop and commercialise a purpose-built vehicle tailored to Indian roads, riders and realities.
Under the agreement, Hyundai will lead design and co-development, bringing its global R&D muscle and human-centric engineering approach to the table. TVS Motor, meanwhile, will anchor the product on its electric platform, leveraging deep three-wheeler expertise and local market insight. It will also handle manufacturing and sales in India, with an eye on exports down the line.
The timing is strategic. India remains the world’s largest three-wheeler market, where affordability, durability and adaptability often outweigh sheer innovation. The upcoming E3W aims to strike that balance combining advanced technology with practical features such as adaptive ground clearance for monsoon-hit roads, improved thermal management for tropical climates, and flexible interiors suited for passengers, cargo or emergency use.
A key pillar of the partnership is localisation. Major components will be sourced and manufactured within India, a move expected to strengthen the domestic supply chain, create jobs, lower costs and improve after-sales support.
The shift from prototype to production will involve rigorous testing, certification and refinement to meet regulatory standards and consumer expectations. Dedicated cross-functional teams from both companies are already in place to accelerate timelines.
At a broader level, the tie-up reflects a growing trend in mobility, global players partnering with local specialists to navigate emerging markets. For Hyundai and TVS, the bet is that combining scale with street-level insight could unlock a new chapter in sustainable urban transport, one that runs not just on electricity, but on relevance.
