AD Agencies
B4U is official media partner for Kapil Sharma’s live show in UK
MUMBAI: B4U Television Network has announced a media partnership for Filmonix’s show ‘The Comedy Show With Kapil Sharma & Family’ this summer in the UK.
Kapil Sharma will be presenting his first live concert in the UK — The Comedy Show with Kapil Sharma & Family on The SSE Wembley Arena on Saturday 20 August 2016.
The live show will feature all of his popular comedy performances alongside a new production just for the UK. He will be entertaining audiences with a complete show consisting of comedy, music and romance, presented in his unique style. Kapil Sharma will be accompanied by Ali Asgar, ChandanPrabhakar, SumonaChakravarti, Kiku Sharda and Sunil Grover.
B4U states Head – International Business Ashok Shenoy said, “B4U are thrilled to be a part of the promotions for the Comedy show with Kapil Sharma & Family. Within Bollywood entertainment, comedy plays a big part, and figures like Kapil Sharma are iconic within our industry. With our long history in Asian Broadcasting, we take pride in acting as media partners, promoting homegrown talent, and supporting event platforms that seek to bring India’s most renowned stars to the U.K. We are honored to team up with Filmonix and we look forward to bringing our viewers exclusive interviews and behind the scenes footage from the show.”
The channel will be helping with pre-show promotions as well as getting exclusive backstage footage and interviews from all the comedians involved.
Filmonix director Kaka Singh Mohanwalia also added, “Filmonix are very happy to partner up with such a huge network like B4U. Having worked previously with B4U on many occasions we know the power of the network and we are looking forward to an amazing concert on August 20th with Kapil Sharma and his full on screen Family.”
AD Agencies
Fevicol releases its last ad campaign by the late Piyush Pandey
The adhesive brand’s last campaign by the late advertising legend Piyush Pandey turns an everyday Indian obsession into a quietly powerful metaphor
MUMBAI: Fevicol has never needed much of a plot. A sticky bond, a wry observation, a truth that every Indian instantly recognises — that has always been enough. “Kursi Pe Nazar,” the brand’s latest television commercial, is no different. And yet it carries a weight that no previous Fevicol film has had to bear: it is the last one its creator, the advertising legend Piyush Pandey, will ever make.
The film, released on Tuesday by Pidilite Industries, fixes its gaze on the kursi — the chair — and what it means in Indian life. Not just as a piece of furniture, but as a currency of ambition, a vessel of authority, and a source of quiet social drama that plays out in every home, office and institution across the country. Who sits in the chair, who waits for it, and who eyes it hungrily from across the room: the film transforms this sharply observed cultural truth into a narrative that is, in the best Fevicol tradition, funny, warm and instantly familiar.
The campaign was Pandey’s idea. He discussed it in detail with the team before his death, but did not live to see it shot. Prasoon Pandey, director at Corcoise Films who helmed the commercial, said the team needed five months to find its footing before they felt ready to shoot. “This was the toughest film ever for all of us,” he said. “It was Piyush’s idea, magical as always.”
The emotional weight of that responsibility was not lost on the team at Ogilvy India, which created the campaign. Kainaz Karmakar and Harshad Rajadhyaksha, group chief creative officers at Ogilvy India, described the process as “a pilgrimage of sorts, on the path that Piyush created not just for Ogilvy, but for our entire profession.”
Sudhanshu Vats, managing director of Pidilite Industries, said the film was rooted in a distinctly Indian insight. “The ‘kursi’ symbolises aspiration, transition, and ambition,” he said. “Piyush Pandey had an extraordinary ability to elevate such everyday observations into iconic storytelling for Fevicol. This film carries that legacy forward.”
That legacy is considerable. Over several decades, Pandey’s partnership with Fevicol produced some of the most beloved advertising in Indian history, building the brand into something rare: a household name that people actively enjoy watching sell to them.
“Kursi Pe Nazar” does not try to be a tribute. It simply tries to be a great Fevicol film. By most measures, it succeeds — which is, in the end, the most fitting send-off of all.
