Brands
Ayushmann Khurrana unveils CG Foods Delicious WAI WAI Noodle Flavors
Mumbai: CG Foods, owned by Nepal’s only dollar billionaire Dr. Binod Chaudhary, is all set to disrupt $1.88-billion instant noodle market in India. Chaudhary Group (CG), a diversified multinational conglomerate, announces the launch of two innovative noodle variants, SMN (Seasoned Masala Noodles) and Dynamite (Korean Super Spicy Range).
Ayushmann Khurrana Champions the Bold Flavours of SMN (Seasoned Masala Noodles)
Bollywood actor Ayushmann Khurrana, endorses the “Masale Pe Masala” Seasoned Masala Noodles, an inventive take on the classic Ready-To-Eat (RTE) Brown Noodles. The SMN range is a flavourful adventure, packing seasoning and extra dehydrated veggies into a true value-for-money meal. Available in three pocket-friendly price points — Rs 15, Rs 20, and a Rs 90 six-in-one pack – SMN caters to diverse consumer needs because of its mild spicy appeal.
Dynamite: A Spicy Ode to Korean Flavours
The “Dynamite” range, known as the “Spice Blitz Noodles”, is a fiery tribute to Korean cuisine with a desi twist, a happy blend of Sichuan Pepper and Korean Chilli in vegetarian variants, and Xtra Spicy Chicken and The Himalayan Hot Chicken in non-vegetarian options. Initially launched to cater to the palate of consumers in North-east India, the inclusion of the world-renowned Ghost Pepper or Bhut Jolokia — the hottest chilli in the world — in the Dynamite range is CG Foods’ innovative response to the growing demand for spicy flavours and the ever-increasing popularity of Korean cuisine.
CG Foods managing director Varun Chaudhary who is powering WAI WAI’s growth in India and other geographies, is upbeat about the launch of a bouquet of products. “We’re excited to unveil our latest noodle innovations: Seasoned Masala Noodles (SMN) & Dynamite Range. We’re a firm believer in offering unique culinary delights to our customers at regular intervals. Endorsed by Ayushmann Khurrana, these new flavours seek to tap into the vibrant palates of millennials and Gen Z. Our latest offerings will further establish WAI WAI as an innovative, consumer-centric brand. They are perfectly aligned with the tastes and lifestyles of our consumers of varying age groups.”
Khurrana shared his excitement about the launch “I am delighted to partner with Wai Wai, a brand distinguished by its dynamic and eclectic product portfolio. Wai Wai’s exceptional range of noodles, designed to cater to a wide array of tastes, preferences, and regional flavours have struck a big chord with the consumers. It’s a brand that consistently lives up to its reputation by offering such a vibrant and diverse selection.”
CG Foods global CEO Manvendra Amber Shukla weighed in on the brand’s legacy, “WAI WAI is not just a brand; it’s a journey down memory lane for our loyal customers. At the heart of our growth lies innovation, seamlessly blending tradition with the pulse of contemporary palate. Our latest creation, the flavorful SMN pack, endorsed by the charismatic Ayushmann Khurrana, marks a new chapter in our quest to delight the evolving palate of our consumers. Witnessing the meteoric rise of the Korean noodles segment in India from a mere Rs 2 crore in 2021 to an impressive Rs 65 crore in 2023, we’re inspired to bring our own twist to the table with ‘Dynamite.’ This venture not only introduces a fiery Korean flavor but also expands our horizons with a diverse range of both vegetarian and non-vegetarian options. We’re excited to spice up the noodle market and can’t wait to see our cherished customers, old and new, relish these awesome flavours.”
Brands
Bajaj Consumer Care FY26 profit rises to Rs 193.7 crore
Revenue climbs to Rs 1,092 crore as profit grows 49 per cent YoY
MUMBAI: Hair today, growth tomorrow Bajaj Consumer Care Limited seems to have found its shine again, posting a sharp jump in profitability even as it doubled down on brand spends and expansion. The company reported a net profit of Rs 193.7 crore for FY26, marking a strong 49 per cent rise from Rs 130.1 crore in FY25. Revenue from operations also grew to Rs 1,092.2 crore, up from Rs 942.8 crore a year earlier, signalling steady demand momentum across its portfolio.
For the March quarter, profit stood at Rs 64.1 crore, compared to Rs 31.5 crore in the corresponding period last year, while revenue rose to Rs 308.3 crore from Rs 243.5 crore.
The performance came despite a notable increase in spending. Advertising and sales promotion expenses climbed to Rs 168.3 crore in FY26, up from Rs 137.8 crore in FY25, reflecting continued investment in brand building. Other expenses also rose to Rs 151.3 crore from Rs 134.2 crore, indicating a broader push towards growth.
Operating efficiency, however, held firm. Profit before tax increased to Rs 234.8 crore in FY26 from Rs 157.7 crore a year earlier, supported by disciplined cost management across materials and inventory.
On the balance sheet, the company’s total assets expanded to Rs 959.1 crore as of March 31, 2026, compared to Rs 931.9 crore a year earlier. Other equity rose to Rs 780.3 crore, reinforcing a stronger financial base.
Cash flow from operations saw a significant uptick, reaching Rs 196.9 crore in FY26, nearly three times the Rs 67.9 crore recorded in FY25, highlighting improved working capital management.
However, the year also saw aggressive capital allocation. The company spent Rs 190.2 crore on share buybacks, contributing to a net cash outflow of Rs 196.5 crore from financing activities. Cash and cash equivalents stood at Rs 6.8 crore at the end of the year, down from Rs 25.6 crore.
Even as investments in subsidiaries and assets continued, the numbers suggest a company balancing growth ambitions with shareholder returns keeping one eye on expansion and the other on efficiency.
With margins improving and revenue steadily climbing, Bajaj Consumer Care appears to be combing through the competition with renewed confidence.
