Ad Campaigns
Ayushmann Khurrana and Radhika Apte join Daniel Wellington’s global campaign #DWMoments
MUMBAI: Daniel Wellington, the globally renowned watch and accessories brand, known for its detail-oriented and sleek design, recently launched a new brand campaign called #DWMoments. The Moments campaign is based on in-depth interviews with influential people from across the globe, letting them share the most significant moments of their life.
Celebrated actors Ayushmann Khurrana and Radhika Apte now join the campaign letting their fans know the people behind the silver screen and hear the iconic moments that shaped them as human beings.
Ayushmann Khurrana tells the story about how he found his true voice, “What I love about this campaign is that it´s about sharing. We artists have the same thoughts and dreams as anyone else. ‘My Moment' is about something very close to my heart. It is about how the power of words has helped me throughout my life, giving me an outlet for my thoughts and emotions."
Radhika Apte talks about how a life-changing experience helped her see the world differently. “I think this is an important campaign, only by sharing our experiences we can learn as people, and I feel myself after watching other moments that I get inspired by other people’s stories. My Moment is about facing your fears head-on. But you have go to see for yourself!"
With the Moments campaign, Daniel Wellington hopes to inspire people across India to share meaningful moments from their own life under #DWMoments
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
