Brands
Ayatiworks Technologies secures contracts with over 10 Fortune 500 companies
Mumbai: A digital marketing agency based in Chennai Ayatiworks Technologies, established in 2017, is renowned for its innovative strategies and comprehensive services. With a focus on value-driven methodologies and a team of 25 experts spanning various domains, Ayatiworks has quickly made a mark in the industry.
From crafting compelling digital footprints to pioneering influencer marketing, Ayatiworks has secured contracts with Fortune 500 companies and earned prestigious awards, including Digital Agency of the Year. Their latest innovation, Ayati Intelligence, revolutionizes e-commerce platforms and simplifies retail compliance, shaping the future of Indian retail with cutting-edge AI tools.
Indiantelevision caught up with Ayatiworks founder and CEO Upendran Nandakumar and discussed contracts with Fortune 500 companies including successful project deliveries, and prestigious awards. It emphasizes it’s unique Content as a Service (CAAS) approach and adaptability to changing trends. Success in personalized marketing campaigns is measured through metrics like engagement rates. AI’s role in revolutionizing marketing is mentioned, and Ayatiworks’ unique selling proposition lies in integrating technology with creative strategies.
On the achievements of Ayatiworks Technologies since its establishment in 2017
Since its establishment in 2017, Ayatiworks Technologies has achieved remarkable milestones in the realm of digital marketing. Notably, the company has secured contracts with over 10 Fortune 500 companies, highlighting its ability to cater to the needs of prominent global players. With a dedication to excellence, Ayatiworks has successfully delivered more than 1000 websites and over 100 e-commerce projects, showcasing its proficiency in digital development and innovation. Moreover, the agency has effectively managed marketing campaigns exceeding two core budgets, demonstrating its capability to strategize and execute impactful promotional initiatives. These accomplishments have not gone unnoticed, as Ayatiworks has been honoured with prestigious awards, including the Tamil Nadu Brand Leadership Award (2020), the Indian Achievers Award (2021), and the esteemed Digital Agency of the Year award (2022), further solidifying its position as a leader in the digital marketing landscape.
On setting Ayatiworks Technologies apart from other digital marketing agencies
Ayatiworks stands out through its unique approach to Content as a Service (CAAS), which involves not just content generation but amplification through creative minds. This approach ensures that the content is not generic but tailored specifically to what a brand or product requires, highlighting its uniqueness in the industry.
On adopting a content-as-a-service model, businesses enhance their digital marketing strategies.
The content-as-a-service model allows businesses to access impactful, tailored content on demand, enhancing brand consistency, scalability, and cost efficiency. This model enables companies to focus on core operations while leveraging expert strategies to engage and attract their target audience effectively, thus creating long-lasting intellectual property.
On specific ways, Ayatiworks stays ahead of the curve by adapting to changing digital marketing trends
Ayatiworks remains ahead by cultivating an in-house team of celebrities and influencers, adapting to the latest technologies, and learning to implement them in clients’ profiles or portfolios to see the results. This adaptation, coupled with incentivising team members to learn new things every quarter, ensures a maximum return on investment for clients.
On the Ayatiworks measuring the success of personalised marketing campaigns in terms of customer engagement
The success of personalised marketing campaigns is measured by analysing metrics such as click-through rates, conversion rates, customer feedback, and social media engagement. These indicators help evaluate the effectiveness of personalised content in driving customer engagement and conversion.
On revolutionising the field of marketing, AI offers businesses key benefits through various methods
AI is revolutionising marketing by enabling hyper-personalisation, predictive analytics, and the automation of repetitive tasks. It enhances customer experiences, optimises marketing strategies, and drives revenue growth through data-driven insights and automated processes.
On contributing to its unique selling proposition, Ayatiworks’ business model highlights specific elements.
The unique selling proposition of Ayatiworks includes “integrating digital and technology with creative minds” to amplify through individual creative strategies and digital mediums. This approach, coupled with the adaptation of the digital ecosystem and the use of the Ayati Intelligence platform, offers substantial ROI and nurtures long-term client relationships, distinguishing Ayatiworks in the digital marketing landscape.
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
