MAM
AXN ties up with Sudhir Mishra’s ‘Inkaar’
MUMBAI: Action oriented broadcaster AXN has tied up with Sudhir Mishra‘s movie ‘Inkaar‘, starring Arjun Rampal and Chitrangada Singh.
An on-air and social media tie-up, the campaign is already on. The contest asks the fans to choose their favourite movie character-Rahul Verma (Arjun Rampal) and Maya Luthra (Chitrangada Singh). AXN in association with Inkaar, gives a chance to the lucky few to watch the premiere of the movie with none other than the star cast themselves.
The contest on social media comes from the fact of Alpha men and Omega women which is the basis of the movie. AXN has also shot a very sassy promo for the contest which is an integrated promo for AXN‘s ongoing 15 year celebration.
Fans can visit AXN India‘s Facebook page and vote for their favorite movie character and can get the opportunity to sit next to stars watching ‘Inkaar‘.
MAM
Navi releases new ‘Hurrypur’ film focused on speed and simplicity
Auto breakdown turns F1-style pit stop in campaign film set to Baalti’s track
MUMBAI: When life’s in the fast lane, Navi wants even your breakdowns to be over in a blink. Navi has rolled out a new film under its ongoing ‘Hurrypur’ campaign, doubling down on its core pitch speed and simplicity in everyday transactions.
The film opens on a familiar hiccup, an autorickshaw breaking down mid-ride. But what follows is anything but ordinary. The repair unfolds like a Formula 1 pit stop swift, precise, almost cinematic. Within seconds, the tyre is replaced, the vehicle is back on the road, and even the fare negotiation wraps up in record time.
Set to US-based musical act Baalti’s track “123”, the film uses rhythm and pacing to mirror its central idea, in a world that moves fast, everything around it must keep up.
The narrative builds on Hurrypur, a fictional world where time is treated as currency and delay is almost obsolete. Through exaggerated yet relatable scenarios, the campaign reflects a broader behavioural shift consumers increasingly expect instant responses, whether from people, platforms or payments.
Navi Limited MD and CEO Rajiv Naresh said the Hurrypur universe is designed to highlight the company’s focus on delivering seamless, time-efficient experiences. Meanwhile, creative agency Sideways and director Ayappa KM leaned into humour and visual energy to push the story beyond a typical product-led narrative.
Instead of listing features, the campaign sticks to storytelling turning a routine inconvenience into a high-speed spectacle.
Because in Navi’s world, even a pit stop refuses to slow things down.
