MAM
Avvatar sports nutrition urges people to take up a habit instead of a resolution in their new-year digital campaign #aadatbanalo
MUMBAI: New year approaches and everyone starts making resolutions. And not surprisingly, most of those resolutions are about getting fit, losing weight and getting in shape. But almost always those resolutions don’t go beyond the first week of the new year. Why? Because it’s a resolution and not a habit. Smaller steps go a long way unlike sudden, major ones. From all that leftover holiday food and drinks to no sugars and no chips, how can you ever prepare yourself? Hence Aadat Bana Lo.
It is said that it takes 21 days to form a habit (aadat) and for your aadat to become your lifestyle. So that morning walks you’ve been planning for ages? It starts now, with taking small steps towards achieving your body goals by taking up a habit. #AadatBanaLo campaign aims at reaching out to those with a goal – healthy habits for a healthy lifestyle. From normal walks to cardio and crunches & burpees, the campaign asks you to take up the 21-day challenge and transform yourself into a better version of you, using the basic workout session plans available on the website. The campaign starts with simply, signing up on the website #AadatBanalo and documenting your journey by sharing photos/videos of the challenge every day for 21 days on social media platforms, tagging official handles of Avvatar Sports Nutrition with the hashtag “AadatBanaLo”.
To keep the participants motivated to do workout every week, exciting prizes are being shared with the winners as gratification, in their journey towards an unbreakable Aadat. Upon entire completion of the challenge, winners will receive the ultimate: a yearlong all-paid gym membership, tonnes of free merchandise. Due to tremendous response for the challenge the registrations have been closed and now everyone can take up the challenge and win the “Best post” along with people who are consistently posting everyday – gratifications on a random basis.
The campaign is an initiative by Avvatar Sports Nutrition from the house of Parag Milk Foods Ltd. which is motivating people towards their personal fitness goals. The campaign is live on their digital platforms like Youtube, Facebook and Instagram and has been receiving everyday increasing impressions. The campaign has reached about 37,15,010 plus views and has been a part of, Unmetric list of campaigns uploaded from 1-10 January 2019, Unmetric is a social media intelligence firm focused on brands, uses its analytics platform to analyse top performing campaigns, content and videos by views on YouTube.
Brands
Pocket FM elevates Lalit Gangwar to COO to drive global growth
Founding member to lead operations, monetisation and expansion across markets
MUMBAI: Pocket FM has elevated Lalit Gangwar to chief operating officer, tasking the founding team member with leading global business operations as the company sharpens its international growth strategy.
In his new role, Gangwar will oversee end-to-end operations across markets, including growth, monetisation and execution for the company’s audio business. The appointment comes as Pocket FM looks to strengthen its operating foundation and build a more predictable, scalable global business.
Gangwar has been closely involved in shaping the company’s trajectory from its early days. He played a key role in building the growth and marketing playbook in India, helping the platform scale to over 150 million users within its first year and establish a strong foothold in the audio storytelling category.
He later led Pocket FM’s expansion into the United States, where he set up teams, defined market strategy and drove scale, contributing significantly to the company’s international ambitions.
Pocket FM co-founder and CEO Rohan Nayak said, “Lalit has been central to Pocket FM’s journey from the very beginning. He has built our growth engine and scaled our business across markets.” He added that the company’s focus on nurturing internal talent makes Gangwar a natural choice to lead the next phase.
Gangwar said, “Pocket FM has always been driven by a simple belief that powerful stories can travel across borders and create meaningful impact.” He noted that the company will continue to focus on scaling markets, investing in AI-led storytelling and strengthening monetisation.
As COO, Gangwar is expected to bring greater operating discipline while building systems, talent and processes to support long-term growth.
With leadership continuity and a clear global focus, Pocket FM appears to be turning the page to its next chapter, one that aims to take its storytelling playbook well beyond home turf.
