MAM
Avian Media further strengthens leadership team in Mumbai
MUMBAI: With an aim to further strengthen its consumer practice in Mumbai, Avian Media has appointed Shalmana Tendulkar as Group Business Director, Consumer practice.
Shalmana brings wealth of knowledge and domain experience of over 17 years. Having worked as an independent consultant and with agencies, Shalmana has in-depth knowledge of the media and broadcast industry having consulted general entertainment channels (GEC), news channels, radio channels, as well as niche channels in the action, movie, music and kids genre. Shalmana has also led publicity of feature films and managed celebrity brands.
Over the years, Shalmana has also worked on consumer brands, having handled campaigns for large FMCG companies like HUL, Kellogg’s and Colgate. Adding to her dynamic portfolio, Shalmana has a number of special events like the tours of Def Leppard, Ricky Martin and Elton John to her credit.
Nitin Mantri, CEO, Avian Media, said: “We are very pleased to have Shalmana join our growing Mumbai office. With her vast experience and expertise, we hope to boost the capability of our already successful consumer practice. Over the years, while working with some of the leading consumer brands, we have built the right talent and expertise to deliver successful PR campaigns for our clients. Under Shalmana’s tutelage, we will continue to accelerate this growth and deliver impactful campaigns for our clients.”
Commenting on the appointment, Shalmana Tendulkar, said, “I am really excited to be a part of Avian Media and its talented team that has a proven track record of delivering successful PR campaigns and servicing standards. Avian Media is currently well positioned to write a new chapter in the growth story and I look forward to contribute to the augmentation of the firm by expanding the Consumer practice offerings.”
In her role as the Group Business Director of the consumer practice at Mumbai office of Avian Media, Shalmana will bring in a renewed focus and direction to the existing client campaigns, harnessing the in-house talent and growing client base in the vertical.
MAM
Beacon Group appoints Dr Rajesh Patel as Group CEO
36-year healthcare veteran to lead Beacon Diagnostics, Vector Biotek, Biogeny.
MUMBAI: A new chief, a fresh diagnosis and a sharper prescription for growth. Beacon Group has appointed Dr Rajesh Patel as its Group Chief Executive Officer, effective April 1, 2026, signalling a decisive push to scale its presence in the diagnostics and IVD space. Patel steps into the role with 36 years of experience across the healthcare and diagnostics industry, bringing a career shaped by leadership roles spanning sales, marketing, business development and operational strategy. His mandate is both expansive and precise: to steer the group’s overall strategic direction while tightening coordination across its three core entities Beacon Diagnostics, Vector Biotek and Biogeny Diagnostics.
In practical terms, that means driving cross-company synergies, accelerating market expansion and strengthening organisational capability areas increasingly critical as diagnostic players compete for scale in a fragmented yet rapidly evolving healthcare ecosystem. The group is positioning itself to capture unmet demand across chain laboratories, key accounts and standalone labs, segments that remain underserved despite growing diagnostic needs.
The appointment comes at a time when the In Vitro Diagnostics (IVD) sector in India is entering a more competitive and innovation-led phase, with companies focusing not just on product pipelines but also on service delivery, integration and customer-centric models. Beacon’s leadership appears to be betting that Patel’s execution-focused approach can help translate ambition into operational momentum.
Welcoming the appointment, Chairman Dr D K Joshi described Patel’s induction as a strategic move aligned with the group’s long-term vision, emphasising the role of leadership depth in navigating the next phase of growth.
For Beacon Group, the message is clear, in a sector where precision matters, leadership is the new differentiator—and this appointment is intended to set the tone for what comes next.
