MAM
Autoverse Mobility appoints Rama Shankar Pandey as co-founder, launches parts platform
MUMBAI: Autoverse Mobility has announced the appointment of automotive industry veteran Rama Shankar Pandey as its co-founder, alongside the launch of the autoverse parts procurement platform, an integrated digital ecosystem designed to help independent workshops source genuine parts quickly and reliably.
Pandey, former managing director of Hella India Lighting and a long-standing executive committee member at ACMA, joins the leadership team as the company strengthens its technology-led aftermarket strategy. His career spans more than two decades, with senior roles at Bosch, Tata Green Batteries and Hella’s India operations. He has also chaired ACMA’s aftermarket committee, where he played a key role in shaping policy and industry collaboration for the independent servicing ecosystem.
Autoverse’s newly introduced procurement platform aims to streamline the fragmented multibrand workshop network, where garages often face delays, unreliable sourcing, and inconsistent access to genuine parts. The fully integrated system connects workshops directly with OEMs, OES manufacturers, and authorised distributors, creating a transparent and efficient supply chain.
The platform includes more than 6 million car–part mappings for precise fitment checks, real-time stock visibility and pricing, integrated ordering and tracking, category-wise support for key components, and built-in garage management tools such as loyalty programmes, automated recommendations and performance insights.
Backed by Autoverse’s expanding network of own and partner warehouses, the company promises delivery of high-demand parts within 45 minutes, powered by a hybrid milk-run and express logistics model.
Speaking on his new role, Pandey said Autoverse is building “a transparent, tech-enabled supply chain” that addresses one of the biggest challenges faced by workshops: sourcing genuine parts quickly and reliably. “With the launch of our integrated partner app and web platform, we are creating a future-ready ecosystem that delivers authenticity, speed and operational efficiency,” he added.
Autoverse Mobility founder and CEO Mihir Mohan said Pandey’s leadership depth will be pivotal as the company scales nationwide. “With our new platform, we are strengthening our promise of timely access to genuine, high-quality parts, enabling garages to deliver safer and more dependable service to car owners,” he added.
Autoverse also hosted an event bringing together more than 75 multi brand workshops, where the platform and Pandey’s new role were formally introduced, signalling deeper collaboration within the automotive aftermarket.
AD Agencies
Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
