MAM
Automotive fuel, fitness and sports outlets saw aggressive TV ad volume growth in Q1-19: TAM
MUMBAI: Services and personal healthcare saw a dip in TV ad volumes in the first quarter of 2019 as compared to Q1 2018. While they maintained their positions in the top five super categories, their ad volumes decreased with an indexed figure of 12 per cent and 6 per cent respectively.
The topmost super category was food & beverages, with 19 per cent share in ad volumes. It climbed up a spot from the previous consecutive quarter with a 7 per cent indexed growth. It was followed by personal care & hygiene (19 per cent), services (11 per cent), household products (7 per cent), and personal healthcare (6 per cent).
The report also highlighted the top categories under these super categories based on their ad volumes on TV.
Consumer durables sector
In consumer durables, wires and cables became one of the topmost advertisers, showing 3.8 times growth in ad volumes as compared to Q1’18. Lighting products also showed an indexed growth of 38 per cent.
|
Rank |
Top five Categories – Q1'19 |
Top five Categories – Q1'18 |
Indexed Growth in Q1'19 |
|
|
1 |
Lighting Products |
Fans |
138 |
|
|
2 |
Fans |
Inverters |
49 |
|
|
3 |
Wires & Cables |
Water Purifiers/Filters |
378 (3.8 times) |
|
|
4 |
Water Purifiers/Filters |
Lighting Products |
57 |
|
|
5 |
Thermowares |
Air Conditioners |
168 |
The top five advertisers in the category were Polycab Wires, Microtek International, Philips Electronics India, V Guard Industries, and Orient Electric. The top five brands were V-Guard Wires, Orient Aeroslim, Livfast Inverters and Batteries, Microtek Jumbo Ups, and Usha Goodbye Dust Fan.
Auto Sector
In the auto sector, corporate auto recorded an 11 times growth, automotive fuel showed a staggering growth of 5568 times in Q1’19 from the same quarter in the previous year.
|
Rank |
Top five Categories – Q1'19 |
Top five Categories – Q1'18 |
Indexed Growth in Q1'19 |
|
1 |
Cars |
Two Wheelers |
117 |
|
2 |
Two Wheelers |
Cars |
40 |
|
3 |
Corporate-Auto |
Tyres |
1095 (11 Times) |
|
4 |
Tyres |
Commercial Vehicles |
92 |
|
5 |
Automotive Fuel |
Tractors |
556738 (5568 Times) |
The top five advertisers were Maruti Suzuki India, TVS Motor Company, Bajaj Auto, Mahindra & Mahindra, and Kia Motors Corporation while top brands were Mahindra XUV 300, Bajaj Auto, Nissan Kicks, Kia, and Jeep Compass.
Retail sector
Retail outlets-fitness/sports noted a whopping growth of 267 times in terms of ad volumes in Q1’19 as compared to Q1’18.
|
Rank |
Top five Categories – Q1'19 |
Top five Categories – Q1'18 |
Indexed Growth in Q1'19 |
|
1 |
Retail Outlets-Clothing/Textiles/ |
Retail Outlets-Clothing/Textiles/ |
89 |
|
2 |
Retail Outlets-Electronics/Durables |
Retail Outlets-Departmental Stores |
142 |
|
3 |
Retail Outlets-Departmental Stores |
Retail Outlets-Electronics/Durables |
60 |
|
4 |
Retail Outlets-Fitness/Sports |
Retail Outlets-Home/Interiors/ |
26655 (267 Times) |
|
5 |
Retail Outlets-Home/Interiors/ |
Retail Outlets-Medical/Pharmacy Stores |
120 |
The top five advertisers were Reliance Retail, The Chennai Silks Group, Vasanth & Co, Saravana Stores, and Mission Sports & Fitness, and the top five brands were Reliance Digital, Vasanth & Co, Reliance Trends, The Chennai Silks Goddess Collections, and The Chennai Silks.
MAM
Promotedge marks 11 years with expansion into D2C and performance marketing
Kolkata-based agency strengthens global footprint and launches new platforms.
MUMBAI: Promotedge has spent 11 years quietly building momentum and now it’s ready to take a much bigger leap. The Kolkata-based integrated marketing and branding agency, founded in 2015, has completed 11 years of steady growth, evolving from a local creative firm into a full-service marketing partner with a growing international presence. With operational hubs in the US and Canada through its platform PromotEdgeDigital, the agency now serves clients across India, the US, Canada, Australia, and the Middle East.
Over the past 11 years, Promotedge has partnered with more than 200 businesses across diverse industries. Guided by its “Digitally Desi” philosophy which blends cultural insight with data-driven execution, the agency offers end-to-end services including web solutions, digital marketing, creative design, brand planning, and audio-visual production.
In its eleventh year, the agency made significant strides by developing branded IPs and content series for the automotive and industrial sectors, creating audio-visual content for international sporting bodies like the Fédération Internationale de Volleyball, and strengthening its performance marketing capabilities, particularly on quick-commerce platforms such as Zepto, Blinkit, Flipkart, and Swiggy Instamart.
To further boost its D2C focus, Promotedge has integrated the operations of Fizzle Digital into its performance marketing division, now led by founders Avi Saraf and Jhalak Agarwal. The agency continues to serve B2B clients in sectors like steel, energy, engineering, and infrastructure.
Beyond traditional services, Promotedge has introduced new platforms. DesiMachines is an online marketplace for heavy engineering and construction equipment, supported by two financial institutions and six top OEMs. The agency also launched Pexora, a joint venture with Prodigy focused on workspace design, branding, experiential marketing, and Digital Out-of-Home (DOOH) solutions in Eastern and North Eastern India.
Additionally, Promotedge nurtures The Trip Space, a boutique travel brand that curates personalised, luxury journeys for high-net-worth travellers.
Promotedge CEO Saurav Agarwal said, “PromotEdge has always been built with a long-term vision. Our goal is to develop capabilities that provide long-term value to our clients.”
As it approaches its 12th year, the agency plans to expand its global clientele, deepen D2C and performance marketing capabilities, invest in AI-enabled solutions, and strengthen its platform-led initiatives.
From a modest start in Kolkata to building platforms and partnerships across borders, PromotEdge is proving that smart, culturally rooted marketing can travel far and deliver real impact. The agency is clearly gearing up for an even bigger chapter ahead.
