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Autodesk Appoints Alok Sharma as Head of M&E Division, India and SAARC Region
NEW DELHI: Alok Sharma has been appointed head of media & entertainment (M&E) business for India and SAARC in Autodesk, Inc.
In this role, Sharma will be responsible for driving the growth of Autodesk’s M&E business and adoption of its digital design entertainment creation tools across the region. M&E is a key business vertical for Autodesk worldwide, and India with a booming media & entertainment sector, is one of the significant growth markets.
Sharma comes on board with 18 years of industry experience and in the past held leadership positions in leading IT organisations in India that includes the likes of Hewlett Packard-India, Tata Elxsi and Network Appliance. Prior to joining Autodesk, he was associated with Fujitsu India for 5 years leading two of the company’s business units – Workplace Systems, Workstations & Thin Clients.
Commenting on the appointment, India and SAARC Autodesk MD Pradeep Nair said, “We are delighted to welcome Alok to lead the M&E team at Autodesk India. As a leading provider of software used to create Oscar-winning visual effects, state-of-the-art video game and television content, Autodesk is committed to make some of the most advanced storytelling technologies available to India’s booming M&E sector. Alok’s extensive industry experience will help us reinforce our leadership position in India. I wish him a very successful stint at Autodesk.”
Sharma said, “India’s M&E sector is slated to grow at 11.8 per cent in 2013 to touch Rs 917 billion as per a recent FICCI-KPMG’s Media & Entertainment 2013 report. Autodesk is uniquely positioned to take advantage of this environment with its range of tools that enable customers to create more innovative films, television content, and games through integrated digital production environments that support creativity and improve efficiency. I am really excited at the prospect of leading this mandate for Autodesk in India and am confident of our continued success in this promising market.”
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Hyphen launches sunscreen campaign featuring Kriti Sanon as SPF Police
Campaign drives SPF habit; Blinkit tie-up enables instant sunscreen delivery.
MUMBAI: No SPF, no mercy Kriti Sanon is out patrolling your skincare routine. Hyphen has rolled out a new campaign film starring its Co-Founder and Chief Customer Officer Kriti Sanon, who steps into a playful alter ego as the brand’s “SPF Police”, turning sunscreen reminders into a full-blown public service announcement with a wink. The campaign kicked off with a cheeky social media tease suggesting Sanon had “stepped down” from her role, sparking chatter online before the brand revealed the twist: she hasn’t gone anywhere, she has simply taken on an additional avatar, one dedicated to ensuring people do not skip sunscreen.
The film leans into humour to drive home a serious point. In a slice-of-life setting, Sanon intercepts a gym-goer about to step out without sunscreen, promptly handing over Hyphen’s ‘All I Need Sunscreen’, which arrives instantly via Blinkit. The message is clear: forgetting SPF is no longer a valid excuse when it can be delivered in minutes.
Beyond the laughs, the campaign taps into a well-known gap in everyday skincare habits. Sunscreen, despite being one of the most recommended steps, is often the most ignored. By gamifying the reminder through an “SPF Police” persona, Hyphen aims to turn a routine into a reflex.
The multi-stage rollout from intrigue-led teasers to the final film has been designed to spark conversation while embedding the brand into daily behaviour. It also spotlights Hyphen’s quick commerce partnership with Blinkit, positioning accessibility as a key enabler of consistency.
Sanon, who remains closely involved in product development and brand strategy, noted that the idea stemmed from a simple insight: skincare works best when it is easy, habitual and hard to ignore. The campaign reflects that philosophy equal parts science, storytelling and a nudge you cannot quite escape.
The film is now live across Hyphen and Blinkit’s digital platforms, with further activations expected to extend the campaign’s reach and perhaps keep the SPF Police on duty a little longer.
