Brands
Aukera Grown Diamond Jewellery unveils India’s first lab-grown Polki Diamond collection
Mumbai: In keeping with the commitment to no compromise Diamond Jewellery and demonstrating the same through innovation, authenticity, and sustainability in the diamond industry, Aukera Grown Diamond Jewellery, a lab-grown diamond brand has launched the world’s first uncut lab-grown diamond collection, ‘The Queen’s Reserve Polki Collection’.
The collection was unveiled during the inauguration ceremony of Aukera’s new store in Jayanagar, Bengaluru by the popular actress, philanthropist, producer, and head of the Uppi Foundation, Priyanka Upendra.
The rising acceptance of grown diamonds, coupled with an increasing preference for high-quality jewellery and larger carat sizes, has resulted in the brand witnessing exponential traction over the past year. The new-age brand plans to double down on its aggressive retail-first strategy, and will launch new experience centers in cities across South India in the near future.
Gracing the launch ceremony and speaking about the collection, Priyanka Upendra said, “It is a really special feeling to be a part of the launch of lab-grown polki diamonds for the first time in India. The new collection, ‘Queen’s Reserve’ looks absolutely gorgeous, and I am thrilled to wear it and showcase it. Today, there is a rise in conscious consumerism, especially among the younger generation. Lab-grown diamonds are real diamonds, and are also ethically sourced and more sustainable. Aukera means choice, and on this occasion, I would like to urge everyone to make more socially responsible choices when it comes to what we wear.I would strongly urge everyone to visit Aukera’s store and have a look at their beautiful collections”.
The new ‘Queen’s Reserve Polki Collection’ is a significant milestone for India’s jewellery industry, as it introduces consumers to Polki jewellery crafted from lab-grown diamonds for the first time in the world. The collection will boast superior colour (as against what is typically graded as “Light Brown) and VS clarity (as opposed to the more common I1 or I2 grade). Aukera Grown Diamond Jewellery goes beyond tradition by offering Polki diamonds with no filling, ensuring longevity and resilience against cracking over time.
Named in homage to the pioneering women who shaped India’s narrative, the Queen’s Reserve Polki Collection embodies grace, strength, and timeless elegance. It serves as a tribute to brides and special occasions, symbolizing the transition from princess to queen in an era of change.
Speaking about the launch of the collection and store, Aukera Jewellery founders and CEO Lisa Mukhedkar, “We are thrilled to introduce the new Polki collection, crafted with uncut lab-grown diamonds. Polki diamonds, historically cherished for their intricate designs and cultural significance, have been a staple in Indian ceremonies for centuries. Through our new collection, we are combining this rich tradition with modern elegance, offering larger, bolder jewellery pieces perfect for special occasions. Handcrafted by skilled artisans spanning six generations, the collection features exquisite designs adorned with emeralds, rubies, and pearls. We have curated this collection with a lot of love and passion and are excited to finally showcase the end result to our customers.”
She added, “The vibrant locality of Jayanagar, Bengaluru was our choice to setup Aukera Jewellery’s latest store. Recognising the rising interest from South Bangalore for our grown diamond jewellery, Jayanagar became the choice for our expansion. As one of the city’s most iconic districts, the neighborhood embodies a rich blend of culture, tradition, and modernity. We aim to elevate the jewellery-buying experience for Jayanagar’s diverse community and continue to improve awareness and accessibility for grown diamonds through this new store.”
Brands
Godrej clarifies ‘GI’ identifier after logo similarity debate
Says GI is not a logo, will not replace Godrej signature across products.
MUMBAI: In a branding storm where shapes did the talking, Godrej is now spelling things out. Godrej Industries Group (GIG) has issued a clarification on its newly introduced ‘GI’ identifier, addressing questions around its purpose and design following a wave of online criticism. At the centre of the debate were two concerns: whether the new mark replaces the long-standing Godrej logo, and whether its geometric design mirrors other corporate identities.
The company has drawn a clear line. The Godrej signature logo, it said, remains unchanged and continues to be the sole logo across all consumer-facing products and services. The ‘GI’ mark, by contrast, is not a logo but a corporate group identifier intended for use alongside the Godrej signature or company name, and aimed at stakeholders such as investors, media and talent rather than consumers.
The need for such a distinction stems from the 2024 restructuring of the broader Godrej Group into two separate business entities. With both continuing to operate under the same Godrej name and signature, the identifier is positioned as a way to differentiate the Godrej Industries Group at a corporate level.
The rollout, however, triggered a broader conversation on design originality. Critics pointed to similarities between the GI mark’s geometric composition and logos used by companies globally, raising questions about distinctiveness.
Responding to this, GIG said its intellectual property and legal review found that such overlaps are common in minimalist, geometry-led design systems. Basic forms such as circles and rectangles appear across dozens of brand identities worldwide, the company noted.
It added that the identifier emerged from an extensive design process and was chosen for its simplicity, allowing it to sit alongside the Godrej signature without competing visually. While acknowledging that elemental shapes may appear less distinctive in isolation, the group emphasised that the mark is part of a broader identity system that includes a custom typeface, sonic branding and other proprietary elements.
Following legal and ethical assessments, the company said it found no impediment to using the identifier, reiterating that the GI mark is a corporate tool not a consumer-facing symbol.
In short, the logo isn’t changing but the conversation around it certainly has.
