Brands
Aukera Jewellery’s Big Rock Fest displays rarest of rare solitaire diamonds
Mumbai: Aukera Grown Diamond Jewellery, a lab-grown diamond jewellery brand, has launched the ‘Big Rock Fest’ at their stores in Jayanagar and Dickenson Road, Bengaluru. This one-of-a-kind diamond fest offers a unique opportunity to discover some of the rarest solitaire diamonds available to enthusiasts and collectors.
The event marks a milestone in the Indian jewellery industry, with the Aukera Grown Diamond Jewellery unveiling an exquisite collection of the rarest solitaire diamonds for the first time in India. The major highlight of the fest is the Aukera Signature 161, a diamond boasting an extraordinary 161 facets, showcasing the pinnacle of craftsmanship and precision. In comparison, the famed Kohinoor diamond features only 66 facets, emphasising the exceptional quality of the Aukera Signature 161. Currently, only two craftsmen in India possess the delicate craftsmanship required to create this stone.
“The Big Rock Fest is a testament to Aukera’s commitment to bring to women in India the best in the world – in diamond jewellery. Showcased at our stores are unique, never seen before cuts and colours, shapes and sizes of diamonds only imagined before this. Aukera’s design and craftsmanship, visible in every solitaire, is plain to see and has made the impossible possible with a range of solitaire diamonds.” – Aukera Jewellery founder and CEO Lisa Mukhedkar.
The rising demand of grown diamonds, coupled with an increasing preference for high-quality jewellery and larger carat sizes, has resulted in the brand witnessing exponential traction over the past year. Aukera is making these rarest of rare diamonds available in one to ten carats.
The new-age brand plans to double down on its aggressive retail-first strategy and will launch new experience centres in cities across South India in the near future.
The fest also features an exclusive collection of solitaire diamonds in captivating colours, including champagne, pink sky, and aqua blue. Visitors are invited to choose a design of their choice, giving a touch of personalization to each consumer’s buying experience. Each diamond is meticulously selected for its rarity and beauty, offering a unique experience for customers.
The Big Rock Fest! Also features some of the world’s rarest of rare shapes – that Aukera is bringing to India for the very first time. Such as Trillion Cut, Cadillac Cut, Trapezoids, Lansdolite, Half-moon and more.
Additionally, Aukera provides IGI certification, ensuring the authenticity, quality and value of all the jewellery purchased at its stores. Furthermore, the brand also offers a buyback guarantee to all customers.
Aukera believes in responsible sourcing and adheres to fair labour practices with low environmental impact. They are committed to providing their customers with ethically sourced jewellery pieces that they can cherish for a lifetime.
Brands
Godrej clarifies ‘GI’ identifier after logo similarity debate
Says GI is not a logo, will not replace Godrej signature across products.
MUMBAI: In a branding storm where shapes did the talking, Godrej is now spelling things out. Godrej Industries Group (GIG) has issued a clarification on its newly introduced ‘GI’ identifier, addressing questions around its purpose and design following a wave of online criticism. At the centre of the debate were two concerns: whether the new mark replaces the long-standing Godrej logo, and whether its geometric design mirrors other corporate identities.
The company has drawn a clear line. The Godrej signature logo, it said, remains unchanged and continues to be the sole logo across all consumer-facing products and services. The ‘GI’ mark, by contrast, is not a logo but a corporate group identifier intended for use alongside the Godrej signature or company name, and aimed at stakeholders such as investors, media and talent rather than consumers.
The need for such a distinction stems from the 2024 restructuring of the broader Godrej Group into two separate business entities. With both continuing to operate under the same Godrej name and signature, the identifier is positioned as a way to differentiate the Godrej Industries Group at a corporate level.
The rollout, however, triggered a broader conversation on design originality. Critics pointed to similarities between the GI mark’s geometric composition and logos used by companies globally, raising questions about distinctiveness.
Responding to this, GIG said its intellectual property and legal review found that such overlaps are common in minimalist, geometry-led design systems. Basic forms such as circles and rectangles appear across dozens of brand identities worldwide, the company noted.
It added that the identifier emerged from an extensive design process and was chosen for its simplicity, allowing it to sit alongside the Godrej signature without competing visually. While acknowledging that elemental shapes may appear less distinctive in isolation, the group emphasised that the mark is part of a broader identity system that includes a custom typeface, sonic branding and other proprietary elements.
Following legal and ethical assessments, the company said it found no impediment to using the identifier, reiterating that the GI mark is a corporate tool not a consumer-facing symbol.
In short, the logo isn’t changing but the conversation around it certainly has.
