Ad Campaigns
Audible releases two new ad films to showcase the power of audio
Mumbai: Audible, an Amazon company, and a global provider of spoken-word entertainment has announced the launch of two new ad films featuring TV actors Nakuul Mehta and Rithvik Dhanjani. The films showcase the wide and diverse range of audio and spoken word content available on the audio streaming app, which listeners can enjoy whenever, wherever they like.
Conceptualised by Audible and executed by Media Monks, the ads are already on air across 60 channels. This includes channels across genres like Hindi General Entertainment, Hindi Movies, Hindi and English News, Hindi Music, English lifestyle, English Movies, Infotainment as well as on live sports like the India-New Zealand test match from 3 to 7 December 2021 and the English Premier League between 27 November and 28 December 2021, said the company.
Both films bring out the crackling chemistry and camaraderie between Rithvik and Nakuul. Having diametrically opposite personalities who enjoy completely different activities and audiobooks, helped showcase the range of titles available on Audible, their playful relationship adding to the films’ entertainment quotient.
Audible India country head Shailesh Sawlani said, “We recently launched an all-you-can-listen Plus catalogue for our members featuring over 15,000 Audible Originals, audiobooks and podcasts across languages and genres. Our ad films showcase how we have something for everyone in our diverse slate, including titles featuring household names like Rithvik and Nakuul and other popular talent. We hope that the viewers enjoy our ad films, brought to life by these very talented and spirited actors.”
Both the actors have lent their voices to two new free-for-all Audible Originals available on Audible.in, which made them a natural choice for the films, the brand said.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
